Make a difference, build life-saving ambulances.
Role: Regional Sales Manager, Bus Division Location: Ontario Schedule: Remote, Full Time, Monday to Friday 8:00am-4:30pm Crestline Coach is a long-established family orientated organization in Saskatoon, SK, that has grown to become North America's leading ambulance manufacturer and Canada's largest supplier of small to mid-size commercial buses for transit, paratransit, shuttle, and tour applications. With safety, innovation, and durability always at the forefront of our business, we now inspire today’s industry standards. Crestline Coach has strong values that align with our culture that demonstrate a customer centric focus, leadership, integrity, family spirit, and excellence in all we do. We are seeking an energetic, customer-focused, and results-driven Regional Sales Manager to support the continued growth of our Bus Division throughout Ontario. This is an exciting opportunity for a motivated sales professional who thrives on building relationships, generating new business opportunities, and helping customers find transportation solutions that meet their unique needs. Reporting to the Vice President, Specialty Vehicles and Canadian Customer Care & Aftermarket, the Regional Sales Manager is responsible for developing and managing customer relationships, prospecting new business opportunities, delivering product presentations, preparing quotations, responding to tenders and RFPs, and managing the sales process from initial contact through vehicle delivery. The successful candidate will be a self-starter who enjoys working independently, has strong business acumen, and possesses the drive to grow an established territory while identifying new opportunities within municipal, transit, paratransit, healthcare, and commercial transportation markets.
KEY RESPONSIBILITIES
As the Regional Sales Manager, you will:
- Develop and execute territory sales strategies to achieve unit sales, revenue, margin, and customer satisfaction goals.
- Generate leads and actively prospect for new business opportunities throughout Ontario.
- Build and maintain strong relationships with municipal, government, transit, paratransit, healthcare, and commercial transportation customers.
- Manage and grow a robust sales pipeline through prospecting, networking, referrals, and customer engagement activities.
- Conduct customer meetings, product demonstrations, presentations, and site visits.
- Identify customer requirements and recommend solutions that align with operational needs and budget objectives.
- Respond to tenders, RFPs, and procurement opportunities within municipal and public-sector markets.
- Manage the full sales cycle, including lead qualification, quoting, negotiations, order processing, and delivery coordination.
- Prepare accurate quotations and proposals using established pricing and quoting tools.
- Collaborate with Engineering, Production, Customer Care, and Sales Support teams to ensure customer expectations are met.
- Maintain accurate forecasts, opportunity pipelines, customer records, and sales activities within Salesforce or a similar CRM platform.
- Monitor market trends, competitor activity, and customer needs to identify growth opportunities.
- Attend industry trade shows, conferences, networking events, and customer functions to promote Crestline products and services.
- Achieve customer satisfaction goals and maintain strong long-term customer relationships.
- Provide regular sales forecasts, territory updates, and market intelligence to leadership.
QUALIFICATIONS
As the Regional Sales Manager, you will bring:
- Minimum 3-5 years of sales experience, preferably selling capital equipment or complex business-to-business solutions.
- Experience selling to municipalities, government organizations, transit agencies, healthcare organizations, or public-sector customers is considered a strong asset.
- Demonstrated success in business development, prospecting, and territory growth.
- Proven track record of achieving and exceeding sales targets.
- Post-secondary education in Business, Marketing, Sales, or a related field is preferred.
- Equivalent combinations of education, training, and experience will be considered.
SKILLS & KNOWLEDGE
- Strong prospecting and lead-generation abilities.
- Experience managing long sales cycles and complex customer relationships.
- Familiarity with municipal procurement processes, tenders, and RFPs is considered an asset.
- Proficiency with Microsoft Office applications including Outlook, Excel, Word, and PowerPoint.
- Experience working with CRM platforms such as Salesforce or similar systems.
- Familiarity with quoting and proposal management software is considered an asset.
- Strong presentation, negotiation, and communication skills.
- Excellent organizational and time-management skills.
- Ability to prioritize multiple projects and manage competing deadlines.
- Strong analytical, problem-solving, and decision-making abilities.
PERSONAL ATTRIBUTES
- Customer-focused with a passion for building long-term relationships.
- Self-motivated and highly driven to achieve results.
- Comfortable working independently in a remote environment.
- Strong business acumen and professional presence.
- High emotional intelligence and interpersonal skills.
- Collaborative team player who enjoys working cross-functionally.
- Adaptable, resilient, and proactive.
- High level of integrity, accountability, and attention to detail.
REQUIREMENTS
- Valid driver's license with a satisfactory driving record.
- Valid passport and ability to travel within Canada and the United States.
- Ability to travel throughout Ontario approximately two weeks per month.
WHY CHOOSE CRESTLINE COACH?
Crestline Coach takes pride in a strong company culture that embodies excellence, integrity, trust and innovation. To foster a strong culture, we believe in a progressive, dynamic and solution-based environment and want to prosper amongst the best and brightest in the country. Benefits of working with Crestline Coach include: ◦ A competitive salary with bonus earning potential including a recruitment referral bonus. ◦ Health benefits including dental, extended health care, long and short-term disability coverage, accident and serious illness insurance, life insurance, and a health spending account. ◦ A group registered retirement savings plan that has a 4% matching, occupational vision care, employee, and family assistance programs along with a virtual walk-in clinic that provides unlimited healthcare for you and your family. ◦ Milestone and service awards at five-year increments. ◦ Access to CUBBI, a discounted food delivery service of fresh meals from local kitchens, and Sutton Smart Perks Discounts for services and discounts from local businesses. ◦ Career path and career longevity support by approved professional development opportunities and cost reimbursement, including association memberships.
Coach Ltd. is committed to fair and inclusive hiring. We welcome applicants from all backgrounds and are dedicated to creating a workplace where everyone feels respected and supported. Accommodations are available upon request during any stage of the recruitment process.
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