Note: The job is a remote job and is open to candidates in USA. DEPT® is a Growth Invention company dedicated to helping ambitious brands grow faster through innovative technology and marketing solutions. The Account Coordinator, Paid Search will support account teams by executing production tasks, managing campaign strategies, and ensuring effective communication for client accounts.
Responsibilities
- Developing a strong proficiency in core paid media channel execution within Google ADs,SA360 etc
- Determining the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc. to best hit client goals
- Monitoring campaigns daily to look for performance fluctuations and trends
- Developing client-facing performance write-ups for the Account Manager’s review
- Crafting clear and compelling internal and external communications
- Understanding different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments as well as owning the implementation from standard bids to other modifiers as needed
- Understanding key concepts around audience strategy (remarketing, audience targeting/layering, persona development)
- Working collaboratively and cross-functionally across internal channels to manage project deliverables and ensure client satisfaction
Skills
- A minimum of 6 months' paid search experience (Google Ads or Bing Ads) and be comfortable with topics such as budgeting, bidding, and testing methodology
- Proven prior work experience in a production-oriented or similar role
- Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers
- While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones
- A Google Ads certification
- You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
- Strong written and verbal communication skills
- You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
- A desire to stay current with the latest marketing trends
Benefits
- Healthcare, Dental, and Vision coverage
- 401K plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
Company Overview
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. It was founded in 2016, and is headquartered in Amsterdam, Noord-Holland, NLD, with a workforce of 1001-5000 employees. Its website is https://www.deptagency.com.