Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities through innovative digital marketing solutions. The Account Manager role focuses on building and maintaining relationships with clients, managing their advertising campaigns, and ensuring they achieve their marketing goals through strategic planning and data analysis.
Responsibilities
- Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objective
- Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship
- Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)
- Articulate media programs to devise appropriate strategies and campaign implementation plan
- Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals
- Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
- Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
- Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
- Review day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing need
- Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)
Skills
- Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
- 2+ years hands-on experience managing online/digital advertising campaigns
- Must have 3+ years of client facing service/account management experience
- Google Ads & Google Analytics Certified
- Ability to quickly master business process, marketing, and technology concept
- Demonstrated expertise in customer relationship management
- Mastery of key technologies and systems to review and advise on digital marketing campaign
- Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc
- Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle
- Demonstrated expertise with digital marketing publishing systems & processes
- Excellent verbal & written communication skill
- Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
- Proven track record in relationship building and account management
- Works efficiently and is always looking to streamline processes & workflows
- Moderate Excel and PowerPoint skills required
- Marketing Concepts & Digital Marketing Acumen: pay-per-click, programmatic display, social, email marketing, and tracking concepts (Analytics/GA4), Leads, etc
- Customer Focus
- Proactive Creative & Analytical Thinking
- Business Process & Technology Acumen
- Team Collaboration
- Conflict Management
- Flexible With Change Management
- Proven Success in Implementing Ideas in a Fast- Paced Environment
- Attentive To Detail
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