Note: The job is a remote job and is open to candidates in USA. Close is a CRM company that has been operational since 2013, focused on helping teams sell more efficiently. They are seeking an Agentic Growth Marketing Lead to drive demand and conversion strategies, leveraging AI tools and data analysis to optimize marketing efforts and improve customer acquisition.
Responsibilities
- Treat demand as the product you are building. Define what you are optimizing, what the leading indicators are, what the experiments queue looks like. Run the function the way a good PM runs a product surface - hypotheses, instrumentation, weekly shipping, postmortems on what did not work
- Pick the channels worth betting on, build them, and iterate. We don't have an astronomical budget, but this is a moment where smarts can out-savvy deep pockets, and Close has the raw stuff to pull it off; we have a product people love, content worth distributing, and an org that's already deeply AI-forward. For the right person, this is all the kindling you'll need
- Own top-of-funnel traffic and care about what happens after. Your primary metric is getting more of the right people to Close's website and product. The 'right people' are those who convert to trials and eventually pay. You'll partner with the Product Growth team to ensure a smooth and successful handoff from website to product
- Run the experiments. Channel selection, ad copy, landing pages, video, social, partnerships, product-led loops. You are setting them up, monitoring the data, and sharing the learnings
- Prove it's working. Traffic up. Trials up. Paid subscribers up. You'll build the reporting to show what's not working and what is
Skills
- 5-8+ years in B2B SaaS growth, marketing, or as a founder
- Experience in a company that looks a little like Close - a product people love, a lean team, or a market where you have to earn every bit of attention
- Ability to treat demand as the product you are building
- Experience in defining what you are optimizing, what the leading indicators are, and what the experiments queue looks like
- Ability to run the function the way a good PM runs a product surface - hypotheses, instrumentation, weekly shipping, postmortems on what did not work
- Experience in picking the channels worth betting on, building them, and iterating
- Ability to own top-of-funnel traffic and care about what happens after
- Experience in running experiments including channel selection, ad copy, landing pages, video, social, partnerships, product-led loops
- Ability to prove it's working by building reporting to show what's not working and what is
- AI-powered with AI tools running parts of your workflow autonomously
- Obsessed with organic and how discovery is changing, with opinions about what SEO looks like in a world where people search in ChatGPT and Claude
- A holistic thinker focused on CAC, LTV, payback, and how channel strategy connects to landing page experience
- An operator with builder instincts, having started something and being accountable to the results
Benefits
- Competitive pay plus an organization-wide goal-based bonus
- ~5 weeks of PTO to start. Plus a 1-week all-company Winter Holiday Break and paid US holidays. You'll earn 2 extra days for every year you're with Close.
- 80% Work Option: Work with your manager to choose between a standard 5-day week or a 4-day week at 80% pay
- Paid leave for primary and secondary caregivers
- A 1-month paid sabbatical every 5 years with the team
- Healthcare (US residents): Two medical plans with Close covering 99% of your premium, plus Dental, Vision, HSA, FSA, and company-paid Long-Term Disability
- 401k (US residents): We match your contributions up to 6%, vested immediately
Company Overview