Note: The job is a remote job and is open to candidates in USA. Cellebrite is a company dedicated to enhancing digital investigations and intelligence gathering. They are seeking an AI Content Marketing Strategist to unify content strategy across stakeholders and ensure content optimization for AI-generated visibility.
Responsibilities
- Own quarterly/annual content strategy aligned to personas, funnel stage, and GTM priorities
- Run the editorial calendar (including social media) and operating rhythm (intake, prioritization, briefs, approvals, publishing)
- Direct and coordinate writers/SMEs/freelancers/agencies; set briefs, timelines, and quality bar
- Collaborate with product marketing colleagues to translate product roadmap, analyst insights, and competitive signals into a prioritized content agenda
- Collaborate with Growth Marketing on the regional campaign requirements that will move the needle for generating demand
- Partner with Web/SEO to improve structured content and E-E-A-T signals for AI citation and discoverability (AEO)
- Audit how Cellebrite appears in AI-generated answers for priority queries; maintain a refresh/priorities list
- Define content KPIs (SEO + AI visibility + engagement + pipeline influence) and report results monthly
- Lead quarterly content audits (refresh, prune, and fill gaps) and recommend investments based on performance
- Iterate quickly on effectiveness of content, provide constant feedback loops and areas for optimization and improvement based on content goals
- Build lightweight templates and workflows that reduce cycle time and protect accuracy/brand voice
Skills
- 5+ years in B2B content marketing with demonstrated ownership of strategy (not just execution)
- Proven ability to orchestrate contributors and run a content calendar/workflow across multiple projects
- Strong SEO foundation plus working knowledge of AEO/AI-search visibility and structured content best practices
- Comfort with analytics and reporting (e.g., GA4) to interpret performance and recommend actions
- Experience in cybersecurity/public safety/digital forensics, or adjacent mission-critical markets
- Familiarity with AI-visibility/citation tools and modern content ops tooling (e.g., Monday.com)
Company Overview