Note: The job is a remote job and is open to candidates in USA. Macmillan Children’s Publishing Group is seeking an Associate Director, Marketing, to manage the middle-grade and graphic novel marketing team and lead overall list strategy. The role involves supervising a team, developing marketing campaigns, and collaborating with various departments to drive book discovery and support sales objectives.
Responsibilities
- Manage and mentor the marketing team responsible for MCPG’s middle-grade and graphic novel lists, a team of three marketers, with regular goal check-ins and weekly 1:1 meetings
- Lead marketing strategy for these categories, including high-profile frontlist and backlist titles from award-winning, bestselling, and celebrity authors
- Conceive, develop, and execute select key marketing campaigns, from strategy to performance analysis
- Collaborate closely with cross-functional teams (editorial, publicity, sales, design, digital, etc.) to align marketing strategies and ensure successful execution
- Work closely with the sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more
- Communicate detailed campaign updates, strategic plans, and performance analytics directly to executive leadership, authors/agents, editors, sales, central teams, etc
- Present campaigns and team strategies formally in key meetings
- Oversee and manage category marketing budgets
- Participate in planning and preparation for marketing, sales, title-specific, acquisition, and central marketing meetings
- Actively seek innovative, show-stopping campaign elements as part of creating and honing category and title-specific strategies—new tools, platforms, partners, outlets, best practices, marketing trends, etc
Skills
- 8+ years of marketing experience in children's book publishing or a related field (previous title marketing experience strongly preferred)
- Exceptional project management and organizational skills to manage and adapt priorities in a fast-paced environment
- Effective communicator with excellent presentation skills to engage with various internal and external stakeholders, including authors and agents
- Proven leadership skills and a history of managing direct reports
- Experience creating compelling marketing campaigns
- Exceptional written and oral communication skills, a high level of professionalism, attention to detail, and organization
- Demonstrated knowledge of the children's book marketing landscape
- Expert understanding of social media and metadata best practices and how they apply to books as marketing and sales tools
- Experience managing and tracking title campaign budgets
- Familiarity with Google Business Suite or Microsoft Office Suite
- Familiarity with project management tools like Airtable, Hive, and/or Basecamp, and marketing analytics tools
- Strong written and verbal communication skills, including the ability to proactively and effectively communicate across departments and seniority levels
- Commitment to valuing diverse perspectives and creating an inclusive work environment
- Management experience (at least one direct report)
- College degree or equivalent work experience
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