Note: The job is a remote job and is open to candidates in USA. Chevron Federal Credit Union is one of the top-run credit unions in the country, and they are seeking an AVP, Product Manager – Deposit Solutions to drive member deposit growth and engagement. This role is responsible for the full deposit product lifecycle, including campaign strategy, product innovation, and performance optimization to contribute to credit union profitability.
Responsibilities
- Translate VP/executive deposit strategy into detailed operational execution plans and roadmaps; provide frontline insights to ensure strategies are grounded in operational reality
- Design and execute year-round deposit campaign strategy including CD promotions, seasonal campaigns, and checking/savings offers that drive member acquisition, balance growth, and retention
- Own the deposit promotional calendar, offer design, multi-channel execution, and performance optimization to maximize ROI and member value
- Advise on pricing strategy in partnership with Finance/ALCO; serve as the operational link between strategic pricing direction and deposit product execution
- Connect deposit portfolio goals to Credit Union-wide objectives and enterprise priorities, ensuring departmental work advances the whole organization
- Serve as the organization’s subject matter expert on deposit products with hands-on technical capability; personally step in to solve problems, train others, and handle critical situations
- Maintain comprehensive understanding of deposit product workflows, systems, regulatory requirements (Reg E, Reg DD, fee disclosures), and upstream/downstream dependencies
- Lead new deposit product development and product refresh initiatives from concept through launch, including requirements definition, market research, cross-functional delivery, go-to-market strategy, enablement, and post-launch optimization to drive deposit utilization and interchange growth
- Develop and optimize member lifecycle marketing journeys (onboarding, funding, engagement, renewal, win-back) that increase direct deposit adoption, checking product penetration, and long-term relationship value
- Drive checking account penetration and primary account status through strategic initiatives that increase average balances and member engagement
- Drive product enhancement for debit cards; drive debit card adoption and utilization
- Partner with other departments to increase engagement for sticky products related to deposit products and payments including but not limited to direct deposit and digital engagement
- Own measurable outcomes for all deposit product initiatives; take a player-coach approach—accountable for results while actively involved in execution; step in to drive work when needed
- Monitor and optimize deposit portfolio health, campaign performance, and member behaviors through partnership with the Analytics team to build dashboards, conduct A/B tests, and translate insights into action
- Analyze deposit mix, attrition patterns, and pricing effectiveness to develop and execute targeted retention programs, win-back campaigns, and balance optimization strategies
- Lead the Deposit Steering Committee by setting agendas, driving decisions, tracking actions, escalating blockers, and ensuring cross-functional alignment on deposit strategy and performance
- Identify and execute compliant, member-friendly non-interest income opportunities related to deposit products and services (fees, interchange, digital wallet adoption) while monitoring complaint rates and member satisfaction
- Communicate clearly and concisely with executive-level stakeholders and cross-functional teams; present deposit strategy and performance results with data-driven substance and confidence
- Escalate blockers, risks, and issues appropriately and in a timely manner; identify and engage stakeholders proactively without passing accountability upward
- Seek feedback actively to improve performance; remain open-minded and collaborative across functions
- Provide developmental coaching and timely, constructive feedback to direct reports or project team members as applicable
- Other duties as assigned
Skills
- Bachelor's degree in Marketing, Business, Finance, or related field required
- 8+ years of product management or product marketing experience in financial services, preferably with deposit products
- Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity
- Deep, hands-on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics
- Experience leading cross-functional initiatives and influencing stakeholders without direct authority
- Strong analytical skills plus customer journey orchestration; ability to personally dig into data and translate insights into action
- Strategic thinking balanced with tactical, hands-on execution and attention to detail
- Knowledge of research methodologies, experimentation frameworks, and test-and-learn approaches
- Understanding of digital banking ecosystems, mobile app engagement, and digital wallet adoption strategies
- Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams; clear, concise, and confident communicator
- Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities while maintaining full ownership of results
- Ability to write and speak effectively in English using correct spelling and grammar
- Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key
- Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm
- Excellent customer service skills
- Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems
- Initiative and self-direction
- Ability to effectively communicate and collaborate with people at all levels
- Sound problem-solving and decision-making ability, including the ability to prioritize
- Credit union or community banking experience strongly preferred
Benefits
- Bonus/incentives for all regular employees
- 401(k) with 8% company contribution
- Medical, dental, and vision insurance for employees and dependents paid at 80%
- PTO and paid sabbaticals
- Tuition reimbursement
- This position is eligible to participate in the Corporate Incentive Plan. Annual incentive opportunity ranges from 0–8% of incentive eligible earnings, based on a combination of institutional performance (0–2%) and individual performance (0–6%). Incentive payments are discretionary and subject to approval.
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