Note: The job is a remote job and is open to candidates in USA. Neighborly is a hub of service brands focused on strategic innovation in home and business services. They are seeking a Brand Marketing Manager to develop and execute marketing strategies that enhance brand awareness and support franchise growth.
Responsibilities
- Develop and execute integrated marketing programs and campaigns aligned with brand strategy, business priorities, and the consumer journey
- Partner with internal teams and external resources to develop creative that strengthens brand identity and the consumer experience
- Translate brand priorities into coordinated national and local marketing initiatives that support awareness, demand capture, and business growth
- Lead local performance marketing efforts through group and 1:1 coaching that helps franchise owners strengthen execution and grow their businesses
- Develop and guide customized annual marketing plans, including recommended budgets, channel mix, tactics, programs, and vendors
- Support the onboarding and ramp-up of new franchise owners through recurring marketing planning and coaching
- Leverage resources across Marketing Center of Excellence teams, including Digital, PR, CRM, Creative, and Analytics, as well as cross-functional partners and external vendors, to execute the marketing strategy
- Contribute marketing content and insights for franchise advisory council meetings, town halls, and other franchise-facing events, while leading the franchise owner communication strategy in collaboration with the Head of Marketing
- Own and lead brand events, conferences, and trade shows in collaboration with cross-functional teams
- Evaluate and communicate the performance of national and local marketing efforts using available KPIs, business outcomes, and insights
- Partner with subject matter experts to improve performance visibility and identify opportunities for optimization
- Recommend brand research and oversee ongoing marketing activities to support informed decisions and continuous improvement
Skills
- Minimum of 5-7 years of professional Marketing experience
- Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools
- Excellent professional business skills, including verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required
- Strong understanding of current online marketing advertising, strategy and best practice
- Ability to think critically and to interpret and apply processes across many different areas
- Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude
- Bachelor's degree in a Marketing or equivalent
- Knowledge of Brandfolder, Business Intelligence, Monday.com is a plus
Benefits
- Equity and annual bonus opportunities
- Paid time off
- Paid holidays
- Recess breaks
- Wellness programs
- Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home
Company Overview