Note: The job is a remote job and is open to candidates in USA. Kalkomey Enterprises is the trusted guide to outdoor success, providing education for responsible outdoor recreation. The Community & Content Manager will be responsible for managing social media channels, influencer relationships, and community engagement to enhance the brand's reach and presence across various platforms.
Responsibilities
- Own day-to-day management of Kalkomey’s social media channels across the brand portfolio, including Instagram, Facebook, X/Twitter and YouTube
- Develop and execute a social content calendar aligned with marketing campaign priorities and seasonal moments across all brands
- Monitor engagement, respond to comments and messages, and actively grow follower bases across channels
- Track performance metrics and regularly report on channel growth, engagement, and content effectiveness
- Identify, vet, and onboard influencers and brand ambassadors whose audiences align with Kalkomey’s mission and portfolio of brands; spanning boating, hunting, fishing, snowmobiling, and outdoor recreation
- Build and maintain long-term, authentic relationships with influencer and ambassador partners
- Manage partnership agreements, content briefs, deliverables, and performance tracking
- Coordinate campaigns and activations that align influencer content with brand initiatives across the portfolio
- Develop a sourcing strategy to pipeline UGC, influencer assets, and partner content to support all marketing channels across the brand portfolio
- Collaborate with internal marketing teams to identify content gaps and match external sources to fill them
- Manage content rights, usage permissions, and licensing for all externally sourced assets
- Maintain an organized library of approved external content for cross-channel and cross-brand use
- Represent Kalkomey’s brands authentically on relevant online forums and communities, including Reddit and niche hunting, fishing, and boating forums
- Monitor brand mentions and community conversations across all portfolio brands, responding helpfully and in alignment with each brand’s voice
- Identify community insights, trends, and audience feedback to share with internal marketing and product teams
- Develop and execute strategies to grow brand awareness via social media, influencer programs, ambassador networks, forums, podcasts, and emerging channels
- Identify and pursue new partnership opportunities including podcast placements, co-marketing, and sponsored content across the brand portfolio
- Support earned media and PR efforts by amplifying brand stories across owned and earned channels, pitching brand narratives to relevant media and content outlets and serving as a connector between community activity and press-worthy moments
- Collaborate with the broader marketing team to ensure community and content efforts ladder up to business goals across all brands
Skills
- 3+ years of experience in social media management, community management, influencer marketing, or a related role
- Proven track record of managing social channels and growing engaged audiences
- Experience building and maintaining influencer or ambassador partnerships
- Strong writing skills with the ability to adapt tone and voice across platforms, audiences, and brand identities
- Highly organized with the ability to manage multiple projects, partners, and deadlines simultaneously across a multi-brand portfolio
- Comfort engaging in niche online communities and forums
- Experience sourcing and managing UGC and content rights
- Genuine passion for the outdoors; hunting, fishing, boating, or other outdoor recreation experience is a strong plus
- Familiarity with the outdoor recreation, safety education or licensing space
- Experience with social media management tools such as Sprout Social, Hootsuite, or Later
- Basic graphic design skills using Canva or Adobe Creative Suite
- Experience in communications, public relations, or earned media, including media outreach, press pitching, or brand storytelling across owned and earned channels
Benefits
- We are a fully distributed company – unless specifically indicated in the job description, this is a work from home position
- Employer matched 401(k)
- Medical/Dental/Vision insurance with generous employer contributions (including HSA)
- Maternity and Paternity leave and benefits
- Three weeks of paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule
- Annual wellness allowance, as well as a paid mental health day once a year for when you need it
- Automatic WFH contribution to each paycheck
- Employee Assistance Program (EAP)
Company Overview