Note: The job is a remote job and is open to candidates in USA. Social House, Inc. is seeking experienced independent contractors to support paid media projects focused on performance-driven social advertising campaigns. The contractor will provide expert-level services in strategy development, campaign management, performance optimization, and reporting across major paid social platforms.
Responsibilities
- Independently research, plan, launch, optimize, and troubleshoot paid social campaigns
- Analyze media performance and provide strategic recommendations based on performance data
- Define growth opportunities aligned with client business goals across multiple paid media accounts
- Collaborate with internal strategy and content teams to inform creative performance insights and rollout recommendations
- Track media budgets and prepare media spend documentation for internal financial reporting
- Provide campaign attribution analysis and develop reports on cross-channel performance
- Develop and refine first-party audience segmentation strategies
- Recommend automation tools and platforms to improve reporting efficiency
- Generate and distribute campaign dashboards with actionable insights tied to defined KPIs
- Maintain and evolve reporting processes and performance benchmarks
- Conduct competitor research and track social ad industry trends
- Share Paid Media expertise with team members or clients as needed during collaborative meetings
- Advise on platform updates, creative trends, and new technology relevant to campaign execution
- Help document and streamline paid media practices, tools, and processes where appropriate
Skills
- Minimum of 5 years experience in digital paid media strategy, implementation, and analytics
- Demonstrated expertise in Meta Ads Manager and all major social ad platforms (TikTok, YouTube, LinkedIn, Reddit, etc.)
- Strong understanding of conversion goals, pixel tracking, ROAS, MER, and other performance metrics
- Familiarity with tools such as Google Ads, Google Tag Manager, and Asana
- Proven ability to independently manage large-scale budgets and report on outcomes
- Advanced proficiency with Excel, dashboarding tools, and public APIs
- Strong communication skills with the ability to distill complex data into client-friendly insights
Company Overview