[Remote] Creative Strategist

Note: The job is a remote job and is open to candidates in USA. Social Paradigm Group is a leading D2C agency in the UK that helps ecommerce brands grow profitably. They are seeking a Creative Strategist to develop high-performing creative strategies and concepts that drive growth for clients, collaborating closely with Growth Strategists and Designers.

Responsibilities

• Lead creative ideation and concept development for paid social campaigns across Meta, TikTok, and emerging platforms
• Write clear, detailed, high-standard creative briefs that designers and editors can execute without ambiguity
• Translate performance data, client goals, and audience insights into creative direction that drives results
• Continuously generate, test, and iterate on new angles, hooks, formats, and concepts
• Work within the group's creative briefing workflow, ensuring briefs move through the pipeline on time and to standard
• Write and refine ad copy including hooks, primary text, and headlines aligned to platform best practices
• Support creative iteration by developing new angles from winning concepts
• Ensure creative output aligns with brand voice while remaining performance-led
• Use AdSynth (our in-house ad building platform) to deploy creative efficiently across campaigns
• Contribute to email marketing strategy and creative, including campaigns and automations
• Write or brief performance-led email copy and creative direction in line with wider marketing plans
• Conduct ongoing creative and competitor research to inform ideation
• Stay up to date with platform trends, ad formats, and creative best practices
• Feed insights back into the wider creative team to raise the standard across the group
• Work closely with Growth Strategists to align creative strategy with account goals and performance feedback
• Collaborate with designers and contractors to ensure creative briefs are executed to a high standard
• Operate to the group's creative and reporting standards, maintaining consistency across every client you work on
• Own quality control on your creative output — nothing goes out that doesn't meet the Social Paradigm Group standard

Skills

• Strong creative ideation and briefing skills
• Proven experience writing high-quality creative briefs for paid ads
• Experience with ad copywriting and performance-led creative
• Email marketing experience, including campaigns and/or automations
• Strong understanding of paid social advertising, Meta and TikTok preferred
• A performance mindset — you understand that creative is the biggest lever in paid social, and you care about the numbers
• High standards, attention to detail, and the ability to give and receive creative feedback constructively
• Comfortable working in a fast-paced, remote environment where briefs move quickly and deadlines are non-negotiable

Benefits

• Fully remote
• 30 days annual leave
• Birthday off
• Monthly team days and socials

Company Overview