[Remote] Digital Acquisition Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Golden Pet Brands is dedicated to creating a world where pets live longer, healthier lives. They are seeking a Digital Acquisition Marketing Specialist responsible for managing product acquisition across multiple platforms and collaborating with various departments to optimize marketing strategies and customer experiences.

Responsibilities

• Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization
• Lead creative meetings to analyze ad results while also coming up with new ideas for testing
• Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place
• Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met

Skills

• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
• Able to interpret test results to make data-driven decisions
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong mathematical and analytical skills
• Comfortable with basic image editing softwares
• Creative thinker who can take constructive feedback
• Strong interpersonal, verbal and written skills
• Self-motivated and a team player
• Confident in leading team calls
• Passion for pet health
• Required Education: Bachelor's Degree or equivalent experience
• Required Experience: 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing
• Experience optimizing sales funnels via A/B testing
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals
• Preferred Education: Bachelor's Degree in Marketing
• Preferred Experience: 3-5 years of Digital Acquisition/ Performance Marketing
• Direct-to-Consumer experience
• Experience optimizing/strategizing video ad creatives

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. [Learn more.](https://www.goldenhippo.com/esop)
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

Company Overview