Note: The job is a remote job and is open to candidates in USA. Om Mushroom Superfood is a leader in the wellness industry, focused on bringing the power of functional mushrooms to people everywhere. They are seeking a Digital Marketing Manager to drive their digital strategy and execution across various channels, ensuring a cohesive growth plan that integrates paid, organic, and influencer marketing.
Responsibilities
- Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms
- Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels
- Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution
- Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works
- Engagement & collaboration execution — activate partnerships and community moments that build brand love
- DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel
- Define social KPIs (engagement, reach, sentiment, conversion)
- Track, analyze and optimize campaign performance, garnering insights to refine the strategy
- Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights
Skills
- 5-6+ years of digital marketing experience — brand side strongly preferred; DTC experience mandatory
- Channel builder — you can show us a channel you grew meaningfully
- Full-funnel owner — paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes
- Strategy + execution skills — you can write the brief and then execute against it yourself
- TikTok-native — you understand how the platform works, not just theoretically, and you've driven results on it. Experience running a TikTok shop
- Data-driven — you make decisions based on performance, not instinct alone, and you can prove it
- Highly autonomous — you don't need someone to hand you a playbook; you build the playbook
- Wellness or CPG background a strong plus — you understand this consumer and this category
Benefits
- Competitive compensation and bonus opportunities
- Medical, Dental, and Vision Insurance
- 401(k) with Company Safe Harbor Contribution
- Paid Time Off, Paid Holidays, and Sick Leave
- Paid Parental Leave
- Company-Paid Life and Disability Insurance
- Employee Assistance Program (EAP)
- Professional development and career growth opportunities
- Employee discounts on OM products
Company Overview