Note: The job is a remote job and is open to candidates in USA. Dodge Construction Network is seeking an exceptional Director, Brand Marketing to define how the company is positioned in the market. This role involves shaping the brand's narrative, managing a team, and driving awareness and engagement across various channels.
Responsibilities
- Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network's brand-you will own and define how the market buys construction intelligence
- Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem
- Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement
- Create the visual identity that conveys an easy-to-understand description of our offering and ensures we are viewed as being at the forefront of our industry and solution set. Manage a team of two designers
- Manage across the business, including our commercial teams, to ensure that we are delivering on the brand promise at all important moments in the customer journey
- Establish a systematic approach to identifying topics and thought leaders, internal and external, to deliver solution-oriented content and experiences for our ICP
- Create goals and mechanisms for our thought leaders to be present in the right communities at the right time and manage them against their engagement goals and remove all friction from the process of increasing their engagement
- Create and guide the creation of content that will rank for SEO and AI Search while being held accountable for achieving a monthly # of leads and engagements and work closely with Performance Marketing to bring this strategy to life
- Work with our Events team and our Enterprise Sales team to align our thought leaders to external speaking engagements, including events, peer groups, and customer calls
- Partner with Customer Success to identify champions and build advocacy programs that turn customer success into brand success
- Manage our advocates in a way that drives high engagement and value for them and inserts them into conversations in meaningful ways that will benefit the brand
- Identify and manage key online communities and Reddit threads where we must be active, including the ability to reactively respond to relevant threads and proactively insert our thought leaders when they have relevant insights
- Find the influencers who matter most and develop brand programs with them that are mutually beneficial, positioning Dodge as the brand that solves problems for our ICP
- Manage our organic social media presence, content calendar, and measurement
- Lead initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs
- Capture quantifiable case studies in written and video format across all ICPs that will move the needle for Sales conversion rates and attract more customers as we feature these in our sales and marketing
- Create meaningful and viable claims that demonstrate the value of our offering and the competitive differentiators that set us apart
- Establish clear KPIs that measure the impact of the brand team and allow for learning and accountability across the team
- Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 10+ years of progressive B2B marketing experience, including at least 5+ years in brand marketing leadership roles
- Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex solutions for multiple buyer personas
- Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories
- Strong understanding of competitive positioning, objection handling, and challenger messaging techniques
- Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy
- Skilled communicator and collaborator—adept at influencing executive stakeholders and inspiring cross-functional teams
- Passionate about crafting category-defining brand marketing that can stand alongside leaders like ClickUp, Airtable, Mailchimp, and Slack
- Application must include a link to a design and content portfolio
- MBA preferred
- Candidates located in the continental United States will be considered
Benefits
- Market competitive salary
- Comprehensive benefits
- For applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus
Company Overview