Note: The job is a remote job and is open to candidates in USA. HelloFresh is seeking a visionary Director of Brand Marketing to shape the dominant brand in the ready-made meal category. This role involves defining and scaling a category-defining brand, leading a high-performing team, and developing integrated marketing strategies that drive consumer preference and business growth.
Responsibilities
- Help define and evolve Factor's long-term brand strategy, positioning, purpose, and narrative
- Translate strategy into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and lifetime value
- Position Factor as the defining brand in the real food category through distinctive, culturally relevant storytelling
- Establish clear brand KPIs and hold teams accountable for measurable business outcomes
- Develop integrated, insight-led campaigns across paid, owned, earned, and experiential channels
- Raise the creative standard across every consumer touchpoint, ensuring work is bold, memorable, and performance-informed
- Partner closely with Growth Marketing to build a unified brand and performance marketing system that maximizes both short- and long-term impact
- Create work that consumers choose to watch, share, and talk about
- Develop and execute a world-class partnerships strategy spanning sports, athletes, creators, brands, entertainment, and culture
- Identify emerging consumer trends and cultural moments that strengthen Factor's relevance and differentiation
- Build scalable partnership frameworks that drive both brand equity and customer acquisition
- Drive the consumer insight action plan by identifying emerging behaviors, unmet needs, and cultural trends
- Translate research and analytics into actionable brand, product, and go-to-market strategies
- Influence innovation, product launches, and commercialization through a deep understanding of the consumer
- Serve as connective tissue across Brand, Growth, Product Marketing, PR, Social, Creative, Analytics, and Product
- Ensure every consumer touchpoint delivers a consistent, premium brand experience
- Influence senior leadership through strategic thinking, compelling storytelling, and data-driven recommendations
- Recruit, develop, and inspire exceptional talent across brand marketing, partnerships, PR, social, and content
- Foster a culture of creativity, accountability, collaboration, and continuous learning
- Establish scalable operating rhythms and best practices across internal teams and agency partners
- Build measurement frameworks that connect brand investment directly to commercial outcomes
- Continuously optimize messaging, creative, media, and partnerships using consumer insights and performance data
- Balance long-term brand building with near-term business growth
- Foster healthy relationships across creative, PR, media, production, research, and partnership agencies
- Ensure partners consistently deliver strategic thinking, creative excellence, and flawless execution
- Continuously evaluate agency structure and investment to maximize impact and efficiency
- Leverage AI to accelerate consumer insights, creative development, campaign optimization, and operational efficiency
- Encourage responsible experimentation that enables faster learning and better marketing outcomes
- Protect and elevate every expression of the Factor brand
- Ensure consistency, quality, and premium execution across all consumer touchpoints
- Continuously evolve the brand to remain culturally relevant, differentiated, and category-leading
Skills
- 10+ years of progressive brand marketing experience within high-growth consumer, CPG, DTC, or technology brands
- Proven success building brands that drive meaningful increases in awareness, consideration, preference, customer acquisition, and business performance
- Deep expertise in brand strategy, positioning, integrated marketing, and full-funnel consumer journeys
- Experience leading breakthrough 360° campaigns across digital, social, partnerships, PR, experiential, and offline channels
- Strong background developing high-performing teams and coaching future leaders
- Exceptional cross-functional leadership and stakeholder management skills
- Demonstrated success building strategic partnerships that create cultural relevance and commercial impact
- Strong analytical capabilities with experience connecting brand investment to measurable business outcomes
- Power of agility to work in a fast-paced environment
- Experience leading complex agency ecosystems and managing significant marketing investments
- Passion for consumer behavior, storytelling, innovation, and AI-enabled marketing
- Outstanding communication, presentation, and executive influence skills
- Bachelor's degree required
- MBA preferred
- Strong interest in food and fitness/sports is a plus
Benefits
- 401K company match that vests immediately upon participation
- Team bonus opportunities
- Generous PTO and flexible attendance policy
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Company Overview