Note: The job is a remote job and is open to candidates in USA. Bimbo Bakeries USA is the largest baking company in the world, providing a safe and inclusive work environment for its 20,000 associates. The Director of Marketing will lead the marketing plan development and execution for BBU’s Brand businesses, focusing on strategic planning, project management, and cross-functional collaboration.
Responsibilities
- Develop and execute brand planning and marketing mix elements for the Brand
- Gather, analyze, and synthesize data in order to generate insights for the development of the vision and strategy for next 3-5 years
- Advance current new items/projects from current positions to commercialization. Track in-market programs of recent new item launches for all U.S. product segments
- Assess global new products and assess value / potential for U.S. expansion, including products made in Mexico for the Bimbo and Marinela brands
- Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc
- Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution
- Lead brand management team through critical thinking, strategic decision making, and personal growth development
Skills
- Bachelor's Degree required
- A minimum of 10+ years' experience in related field (CPG, Baking, Brand Management, Innovation, Food Manufacturing)
- Experience managing multiple direct reports
- Project management skills. Ability to lead cross-functional partners
- Technical experience a plus (baking background)
- Strong work ethic, flexibility and ability to multi-task required in fast-paced DSD fresh bakery category
- Candidate must have strong communication skills
- MBA Preferred
- Fluency in the Spanish language is preferred, but not required
Benefits
- Annual Bonus Eligibility
- Comprehensive Benefits Package
- Paid Time Off
- 401k & Company Match
Company Overview