Note: The job is a remote job and is open to candidates in USA. Anchor Utility is seeking a high-potential marketing leader for a Director-level role focused on building and scaling a demand engine to drive pipeline and revenue. The successful candidate will be responsible for hands-on marketing execution, managing campaigns, and ensuring alignment with sales and revenue goals.
Responsibilities
- Clarify and activate value positioning to drive demand and improve conversion
- Own go-to-market execution aligned to revenue priorities and pipeline growth
- Support sales and partnerships with campaigns, content, and tools that increase velocity
- Build a repeatable growth engine through data, testing, and continuous optimization
- Manage core marketing platforms such as HubSpot or Salesforce
- Maintain campaign tracking, reporting dashboards, and lead flow processes
- Provide consistent reporting on marketing performance and pipeline contribution
- Improve data visibility and attribution over time
- Coordinate development of marketing content, collateral, and messaging
- Ensure consistency across campaigns, website, and sales materials
- Track and manage all in-flight content and assets
- Manage external vendors (agencies, freelancers, contractors)
- Ensure deliverables are on time, on budget, and aligned to goals
- Maintain documentation of vendor relationships, scope, and performance
- Partner closely with Sales to ensure strong communication and feedback loops
- Support leadership with insights on what’s working and where to improve
- Participate in planning discussions and begin contributing to broader strategy
Skills
- 5–8 years of marketing experience
- Strong background in demand generation, digital marketing, or campaign execution
- Experience working in platforms like Insightly or HubSpot
- Comfortable owning both strategy (at a developing level) and execution (at a strong level)
- Experience managing vendors or small project teams
- Highly organized with strong follow-through and accountability
- Eagerness to grow into a senior marketing leadership role
- Experience in real estate, utility, and/or B2B marketing
Company Overview