Note: The job is a remote job and is open to candidates in USA. WEKA is a pre-IPO, growth-stage company focusing on innovative data solutions for enterprises. The Director of Marketing Operations and Analytics will oversee marketing operations, leveraging data to drive strategic decisions and improve operational efficiency.
Responsibilities
- Work alongside the Marketing Leadership to define, prioritize, and drive predictive marketing analytics and insights across the org
- Act as the central coordination point across marketing and other departments, improving communication and ensuring that all teams are using data in their program development
- Drive data strategy and governance to ensure high-quality, accurate marketing data for segmentation, targeting and decision making
- Oversee and track key performance indicators (KPIs) to ensure targets are met and on-budget delivery
- Act as an operational liaison, facilitating information flow between the Marketing Leadership team and internal teams
- Manage and oversee Marketing Operations team and support campaign execution and process improvements
Skills
- A Bachelor's degree in business, communications, or a related field
- 8-10 years in strategic project management, operations, or executive support
- Strong ability to support long-term planning and make data-informed decisions
- Demonstrated experience managing complex, cross-functional projects from start to finish
- Experience with Marketo, including campaign creation, management, optimization, as well as integrating it with CRM systems and other marketing technologies
- Strong analytical skills with proficiency in data analysis tools in Looker, Tableau or other data visualization tools
- Excellent written and verbal skills, with proven capability to align cross-functional teams
- Proactive in addressing challenges and adept at adjusting to evolving priorities
- Results-oriented, curious, and thrives in fast-paced settings with a focus on continuous improvement
- Proven experience in change management and organizational transformation
- An MBA or advanced degree is preferred
- A background in management consulting or high-growth environments as a plus
Company Overview
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