Note: The job is a remote job and is open to candidates in USA. Trackforce is transforming physical security operations with their SaaS platform for workforce management. They are seeking a Director of Marketing Operations to lead and scale their global demand generation engine, ensuring precise execution of marketing programs and measurable performance improvements.
Responsibilities
- Own and evolve the marketing operations roadmap — including campaign infrastructure, automation, lead management, and data governance
- Build, launch, and QA marketing campaigns and automation workflows in HubSpot (primary) and Salesforce
- Define and enforce campaign setup standards and governance across all marketing and sales systems
- Lead marketing-to-SDR-to-Sales routing workflows to ensure timely, accurate lead follow-up and SLA compliance
- Maintain and automate lifecycle stage definitions and funnel status updates end-to-end
- Document, scale, and continuously improve repeatable marketing processes and standard operating procedures
- Implement and optimize lead scoring models using behavioral and demographic data
- Manage segmentation across persona, region, industry, engagement, and intent signals
- Build dynamic lists and automation programs to support nurture, outbound prioritization, and retargeting
- Monitor lead flow and recommend improvements to increase conversion and response rates
- Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM programs
- Build, test and optimize automated nurture programs and triggered outreach flows
- Conduct A/B testing across segmentation, cadence, messaging triggers, and timing
- Oversee operational execution of major campaigns, events, and post-event follow-up
- Support email marketing best practices including list hygiene, deliverability, and engagement optimization
- Own and administer the full martech stack — HubSpot, Salesforce, ZoomInfo, and additional tools — ensuring seamless integration and data integrity
- Evaluate, onboard, and optimize marketing technologies that support scale, efficiency, and performance
- Manage integrations across the stack and maintain accurate data sync across all platforms
- Serve as the internal subject matter expert on all marketing technology, providing guidance to cross-functional stakeholders
- Monitor AI-driven automation and conversational marketing tools (e.g., Qualified, Drift) for optimization opportunities
- Maintain high standards for data hygiene, enrichment, and regulatory compliance (GDPR, CASL, CAN-SPAM) across all systems
- Conduct regular audits of HubSpot and Salesforce data structures, campaign tracking integrity, and attribution accuracy
- Partner with Revenue Operations and Sales to ensure shared data definitions and consistent reporting across the funnel
- Build and maintain dashboards across campaign performance, funnel conversion, and pipeline contribution
- Track and report on key KPIs including lead response time, MQL to meeting conversion, and engagement performance
- Identify operational bottlenecks and recommend improvements to increase funnel velocity
- Support leadership reporting and pipeline forecasting
Skills
- 8+ years of progressive marketing operations experience in a B2B SaaS or technology environment
- 3+ years in a senior or lead marketing operations role with demonstrated ownership of the martech stack
- HubSpot certification required (Marketing Hub, Operations Hub, or equivalent); Marketo certification considered in lieu
- Proven hands-on expertise with Salesforce CRM — campaign tracking, lead routing, and funnel reporting
- Deep experience with ZoomInfo or equivalent data enrichment and prospecting platforms
- Demonstrated experience building and optimizing lead scoring, segmentation, and lifecycle automation programs
- Strong background in email marketing operations: list management, deliverability, segmentation, and A/B testing
- Experience managing or collaborating closely with SDR teams on inbound and outbound workflows
- Proficiency building executive-level dashboards and performance reporting (HubSpot, Salesforce, or BI tools)
- Excellent communication skills with the ability to translate technical operations into business impact for senior stakeholders
- Experience with ABM platforms such as 6sense, Demandbase, or RollWorks
- Familiarity with intent data and account-level engagement platforms (e.g., Bombora, G2, TechTarget)
- Experience with tools such as Qualified, UserGems, or similar pipeline acceleration platforms
- Exposure to AI-driven marketing automation or conversational marketing technologies
- Experience operating in global marketing teams across multiple regions and time zones
- Bachelor's degree in Marketing, Business, or related field — or equivalent professional experience
Benefits
- Hybrid and flexible work model
- Three weeks of vacation starting in your first year
- Paid sick days & family obligation days
- Comprehensive health & dental coverage from Day 1
- 24/7 telemedicine access
- Mental health & wellness support
- Life insurance, AD&D, long term disability & critical illness coverage
- RRSP & DPSP with employer matching
- Employee referral bonus
- Paid volunteer day & recognition programs
Company Overview