Note: The job is a remote job and is open to candidates in USA. Lucky Energy is seeking a Director of Shopper Marketing to serve as the strategic architect of retail marketing efforts across key accounts. This senior leadership role involves owning account-level strategy, budgets, and performance while building a Shopper Marketing Center of Excellence to support various retail formats.
Responsibilities
- Serve as the primary owner of shopper marketing across key retail accounts
- Define macro strategy for how marketing drives performance within each chain
- Align shopper marketing efforts with broader commercial priorities (distribution, velocity, promotions)
- Own and manage shopper marketing and trade-related budgets by account and channel
- Determine how and where to invest to maximize return across: Price / promotion / discounting; Retail media and digital programs (in partnership with Growth)
- Maintain full accountability for ROI and overall performance
- Build and manage annual and quarterly account-specific marketing calendars
- Ensure alignment with: Retailer priorities and programming windows; Brand initiatives and innovation launches; Sales objectives
- Act as the quarterback across functions, ensuring the right teams are engaged: Growth Team- retail media, search, eCommerce, marketplace activation (execution arm); Creative / Brand- account-specific creative and messaging; Category Management- insights, data storytelling, sell-in support; Sales Teams- alignment to account priorities
- Mobilize resources effectively- own the “what” and “why,” while teams execute the “how.”
- Partner closely with Commercial teams to translate brand strategy into account-specific programming
- Support priority customers including Walmart, Kroger, Albertsons, HEB, Sheetz, Circle K, and others
- Equip sales teams with clear, compelling shopper-driven plans that drive incremental growth
- Build deep relationships with retailer marketing, retail media, and buying teams
- Elevate Lucky Energy from vendor to strategic partner
- Increase marketing penetration and influence within key accounts
- Own total chain-level performance from a shopper marketing perspective
- Continuously evaluate: What’s working; What’s not; Where to reallocate investment
- Partner with Growth to stay informed on media and eCommerce performance across platforms like: Walmart Connect, Walmart.com; Roundel (Target), Kroger Precision Marketing; Other retailer ecosystems
- Build and scale a Shopper Marketing function aligned to retail formats: Small Format (C-store); Large Format (Grocery / Mass); Club, Drug, Value, FSOP, Military, and more!
- Establish best practices, frameworks, and ways of working that create consistency and scalability
Skills
- 10+ years of experience in shopper marketing, customer marketing, or retail/account marketing within CPG
- Proven experience owning account-level strategy, budgets, and performance
- Strong people leadership experience, including building and scaling teams
- Deep understanding of the sales-marketing interface and how to drive alignment across functions
- Experience working with major retailers such as Walmart, Kroger, Target, Circle K, Albertsons, HEB, etc
- Strong strategic relationship management skills, with experience navigating retailer marketing ecosystems
- Ability to operate as both a strategic thinker and operational leader
Company Overview