Note: The job is a remote job and is open to candidates in USA. Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Field Marketing Director will own the integrated marketing strategy, create programs that address the needs of target buyers, and work cross-functionally to ensure the effectiveness of marketing initiatives.
Responsibilities
- Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
- Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
- Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
- Design & execute 1:Few Account-Based Marketing (ABM) initiatives
- Track, analyze, and optimize programs and ABM initiatives
- Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
- Build and maintain a complete and accurate account and contact database
Skills
- 10+ years of enterprise software marketing experience
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Expert in Microsoft Word, PowerPoint, and Excel
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Proficient in delivering content via social media tools, including LinkedIn and Twitter
- Working knowledge of Sigma, and marketing automation platform experience (Marketo)
- Growth minded and a team player with a positive attitude
- Experience in administration, project coordination, and marketing operations
- Experience in a high growth software or technology company
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Company Overview
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