Note: The job is a remote job and is open to candidates in USA. Lucyd is a performance marketing and growth agency helping wellness brands scale through various strategies. The Growth Strategist will lead the strategic direction and operational alignment for client accounts, focusing on scaling profitability and ensuring efficient pod operations.
Responsibilities
- Serve as the strategic lead for 8-10 client accounts
- Develop deep understanding of each client’s business model, economics, goals, and operational constraints
- Operate as a strategic extension of the client’s internal team
- Build strong alignment and trust through proactive communication and strategic clarity
- Present recommendations, insights, and performance updates with confidence
- Lead the strategy across Meta and other paid channels
- Oversee high-level decisions related to budget allocation, testing strategy, scaling, audience approach, and optimization
- Collaborate closely with Media Buyers to improve efficiency and account performance
- Ensure campaigns align with Lucyd frameworks, testing systems, and best practices
- Drive creative testing strategy and messaging direction across accounts
- Translate performance insights into actionable creative hypotheses
- Help shape hooks, angles, offers, and positioning strategies that improve conversion efficiency
- Collaborate with creative teams to improve iteration speed and creative performance
- Evaluate landing pages, offers, and customer journeys through a conversion-focused lens
- Understand how email and SMS retention systems influence overall acquisition efficiency and profitability
- Collaborate cross-functionally with Email and Post-Click teams to improve overall funnel performance
- Lead the strategic direction and operational cadence of your pod. Ensure the right priorities are being executed at the right speed by the right people
- Delegate effectively while maintaining high standards
- Create alignment between internal execution and client goals
- Identify operational bottlenecks and escalate challenges early
- Help develop pod team members through feedback, accountability, and strategic guidance
- Monitor pod profitability and client-level performance
- Ensure accounts are progressing toward client KPIs and internal margin expectations
- Identify growth opportunities and risks proactively
- Escalate performance concerns early with clear strategic recommendations
- Leverage AI tools to improve analysis, ideation, reporting, communication, and operational efficiency
- Continuously identify ways to improve workflows, clarity, and execution speed
Skills
- 3+ years of experience in paid social advertising, preferably in an agency environment
- Strong direct-to-consumer (DTC) eCommerce experience
- Proven ability to manage strategic client relationships at an account level
- Deep working knowledge of Meta Ads Manager — campaign setup, optimization, scaling, and reporting
- Strong understanding of DTC business economics including CAC, MER, contribution margin, LTV, retention, and payback periods
- Ability to evaluate advertising performance within the context of broader business health — not just platform metrics
- Experience with creative strategy and briefing
- Strong communicator with the ability to simplify complex performance data and strategic decisions for clients
- Strong organizational, prioritization, and delegation skills
- Experience managing or mentoring team members
- Comfortable operating in fast-paced, high-accountability environments
- Ability to work within continental US/Canada time zones
- Experience in hemp, cannabis, telehealth, supplements, peptides, functional wellness, or other regulated industries
- Familiarity with Shopify and direct-to-consumer advertising ecosystems
- Familiarity with CRO, landing page optimization, or funnel strategy
- Experience integrating AI tools into marketing workflows and operational systems
- Exposure to platforms beyond Meta, including Google, Snapchat, X, or TikTok
Benefits
- Full-time (40 hours per week)
- Remote position
- Must be available during Eastern Time business hours
Company Overview