Note: The job is a remote job and is open to candidates in USA. Zus Health is a shared health data platform focused on healthcare data interoperability. They are seeking a strategic and execution-oriented Head of Marketing to lead their marketing efforts, including product marketing, demand generation, and brand development, while collaborating closely with various teams to drive growth and enhance their marketing infrastructure.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with company growth objectives, revenue goals, and product adoption
- Own and evolve Zus’ positioning, messaging, and category narrative within the healthcare technology landscape
- Establish and track KPIs across pipeline generation, marketing influence, conversion, engagement, brand awareness, and customer expansion
- Partner closely with Sales leadership to optimize pipeline creation, account engagement, and GTM effectiveness
- Build and scale multi-channel demand generation programs across digital, field, ABM, lifecycle, partner, and content marketing
- Design campaigns that drive measurable pipeline growth and accelerate enterprise deal cycles
- Develop and optimize lead nurturing and account engagement strategies throughout the buyer journey
- Lead strategic field marketing initiatives including conferences, executive dinners, customer events, webinars, and industry activations
- Analyze campaign performance and marketing attribution to continuously improve ROI and GTM efficiency
- Translate complex healthcare data and interoperability concepts into compelling messaging and market-facing narratives
- Partner with Product and Commercial teams to launch new products, features, and strategic initiatives
- Develop sales enablement materials, customer-facing collateral, pitch decks, case studies, and thought leadership content
- Ensure consistency across brand, voice, messaging, and customer experience
- Lead marketing operations, automation, and tooling strategy across platforms such as HubSpot, Salesforce, Webflow, analytics, and AI-enabled systems
- Identify opportunities to leverage AI tools and automation to improve marketing productivity, campaign performance, personalization, reporting, and content development
- Establish scalable processes, reporting frameworks, and operational rigor to support company growth
- Bring a data-driven approach to experimentation, optimization, and resource allocation
- Recruit, mentor, and develop a high-performing marketing organization over time
- Foster a culture of ownership, creativity, operational excellence, and continuous learning
- Serve as a collaborative cross-functional leader and trusted partner across the business
Skills
- 8+ years of progressive marketing experience within healthcare technology, healthcare SaaS, interoperability, digital health, or value-based care organizations
- Proven success leading marketing initiatives that directly contributed to pipeline growth and revenue outcomes
- Deep expertise across product marketing, demand generation, growth marketing, and marketing operations
- Strong understanding of healthcare industry dynamics, buyer personas, regulatory environments, and enterprise healthcare sales cycles
- Experience marketing technical products and translating complex concepts into clear customer value
- Demonstrated ability to build scalable marketing systems, processes, and teams in fast-growing startup environments
- Strong analytical mindset with experience leveraging data, attribution, and experimentation to drive decision-making
- Hands-on experience with modern marketing automation and CRM platforms (HubSpot, Salesforce, Webflow, etc.)
- Enthusiasm for leveraging AI tools and workflow automation to modernize marketing operations and improve team effectiveness
- Excellent written, verbal, and executive communication skills
- Strong creative instincts with an eye for brand, storytelling, and customer experience
- Ability to operate both strategically and tactically in a fast-moving environment
- Passion for improving healthcare in the United States
- Experience marketing healthcare data platforms, APIs, interoperability solutions, or infrastructure products
- Experience supporting enterprise sales organizations and complex B2B buying motions
- Familiarity with AI-enabled marketing tools, agentic workflows, and modern GTM automation platform
Benefits
- Competitive compensation that reflects the value you bring to the team a combination of cash and equity
- Robust benefits that include health insurance, wellness benefits, 401k with a match, unlimited PTO
- Opportunity to work alongside a passionate team that is determined to help change the world (and have fun doing it)
Company Overview