Note: The job is a remote job and is open to candidates in USA. Just Right Reader is a forward-thinking curriculum provider committed to advancing literacy for students from Birth through 12th Grade. They are seeking a Head of Marketing to lead their marketing strategy, focusing on building integrated campaigns and driving awareness and engagement within the K-12 education sector.
Responsibilities
- Build and lead a full-funnel marketing strategy that drives district and state awareness, qualified demand, pipeline creation, adoption, expansion, and renewal
- Translate Just Right Reader's literacy impact, customer stories, research, and product value into compelling campaigns for district leaders, state decision-makers, educators, and families
- Create integrated campaigns by state, segment, season, and funding moment
- Partner closely with sales to align on campaign priorities, improve handoff from inbound to sales, and measure lead quality, conversion, pipeline contribution, and revenue impact
- Develop customer marketing and renewal programs
- Improve product and physical-experience marketing
- Lead brand storytelling and thought leadership that positions Just Right Reader as a trusted literacy partner in the Science of Reading ecosystem
- Bring data discipline to the function
- Use AI-enabled marketing tools and modern search/digital practices to increase speed, personalization, testing, and campaign performance
- Manage, coach, and prioritize the work of a small, capable marketing team across content, product marketing, video, design, and related functions
- Build practical marketing operating rhythms: campaign calendars, launch plans, creative briefs, performance reviews, sales enablement workflows, and post-campaign retrospectives
Skills
- Demonstrated understanding of K-12 buying cycles, district decision-making, seasonal planning, conferences, procurement, funding timelines, and state-level education initiatives
- Proven ability to build integrated marketing programs that generate qualified demand and support revenue growth
- Strong customer marketing instincts, including onboarding, implementation support, lifecycle marketing, renewal, cross-sell, and expansion
- Comfort with both strategy and execution; able to set the plan, make tradeoffs, and roll up sleeves when needed
- Strong analytical orientation; able to define KPIs, interpret funnel and campaign data, assess lead quality, and make decisions based on performance
- Experience using marketing automation, CRM data, digital campaigns, email, content, events, and modern AI-enabled marketing tools
- Experience marketing to K-12 school districts, state education agencies, or education decision-makers; edtech, curriculum, literacy, assessment, intervention, or Science of Reading experience is strongly preferred
Company Overview