Note: The job is a remote job and is open to candidates in USA. NXTThing RPO is redefining the future of talent acquisition by combining innovative technology and data-driven insights. They are seeking a marketing leader who can own the marketing function end-to-end, focusing on pipeline generation, brand presence, and market positioning across their product lines.
Responsibilities
- Develop and drive integrated B2B marketing strategies that support pipeline growth across RPO services, Personegy, and Talentegy
- Define ICP segmentation, messaging frameworks, and positioning for each product line
- Build campaign plans tied to revenue targets and measurable pipeline contribution
- Partner closely with Sales leadership to align buyer personas, competitive intelligence, and sales enablement needs
- Own and optimize all demand generation channels: paid digital, SEO/SEM, email nurture, retargeting, and content syndication
- Build and manage a high-performing marketing funnel from top-of-funnel awareness through MQL conversion
- Develop and execute webinar and virtual event programs that build pipeline and establish thought leadership
- Manage and continuously improve the marketing tech stack and CRM integration (HubSpot or equivalent)
- Lead content strategy and creation across all formats: long-form, short-form, case studies, white papers, email, and social
- Own LinkedIn presence and social strategy for company and executive brands, particularly targeting TA and HR audiences
- Produce compelling, buyer-relevant content that reflects deep fluency in recruiting technology, RPO, and HR transformation
- Maintain a consistent editorial calendar aligned to campaign and pipeline priorities
- Shape and steward the NXTThing RPO brand narrative and visual identity across all channels and assets
- Position NXTThing as a credible, differentiated player in the RPO and HRTech space
- Support executive and sales team presence at industry conferences, panels, and partner events
- Build a PR and analyst relations function appropriate for a growth-stage company
- Define, track, and report on marketing KPIs tied to pipeline, MQLs, CAC, and revenue contribution
- Hold outside agencies, contractors, and any internal team members accountable to outcomes and timelines
- Operate with a test-and-learn mindset — launch, measure, iterate, and scale what works
- Present marketing performance and strategy to executive leadership on a regular cadence
Skills
- Bachelor's degree required, preferably in Marketing or communications
- 5-10 years of B2B marketing experience with at least 2 years in a leadership role
- Proven track record in HR technology, recruiting technology, RPO, staffing, or adjacent markets — you understand the buyer and the industry
- Demonstrated ability to generate pipeline and revenue, not just brand impressions
- Hands-on experience across digital marketing, SEO/SEM, marketing automation, social media, and content creation
- Experience managing agencies, freelancers, or small teams and holding them accountable to results
- Strong command of marketing analytics and the ability to make data-driven decisions quickly
- Growth mindset — you are energized by building, not maintaining
- Resourceful and scrappy — you know how to get results without large budgets or big teams
- Comfortable being both the strategist and the person who executes the strategy
- Highly collaborative with Sales — you see marketing as a revenue function, not a support function
- Deeply curious about emerging tools, AI-powered marketing capabilities, and better ways to reach buyers
- Organized, accountable, and direct — you set clear priorities and communicate clearly about progress and obstacles
- Be able to travel up to 10% of the year
- Experience marketing to CHROs, VPs of Talent Acquisition, or HR Directors
- Familiarity with RPO, workforce solutions, or enterprise HR transformation buying cycles
- Experience in launching or marketing SaaS or AI-powered HR technology products
- Proficiency with HubSpot (or comparable MAP), Salesforce, LinkedIn Campaign Manager, and Google Analytics
- Experience building conference and trade show marketing programs and tracking ROI
Benefits
- Unlimited paid time off
- 2, 1-week shutdowns per year
- Paid holidays
- Company paid medical, dental & vision insurance
- Strong work-life balance
Company Overview