Note: The job is a remote job and is open to candidates in USA. BAD Marketing is seeking a Landing Page Builder to enhance the performance of their Local Business Department. The role involves designing, building, and optimizing high-converting landing pages to support client lead generation efforts, collaborating with various teams to ensure alignment with campaign objectives.
Responsibilities
- Design, build, and optimize high-converting landing pages using AI and HTML/CSS/JavaScript tailored for local lead generation clients
- Implement best-practice layouts, mobile-first structure, and clear conversion pathways that align with campaign goals
- Set up and integrate tracking elements including pixel events, UTM parameters, and form integrations with CRMs or automation tools
- Independently conduct and report on A/B tests across layouts, headlines, CTAs, copy variations, and visual elements to improve conversion rates
- Maintain clean organization of page files, variants, naming conventions, and assets across all environments
- Analyze landing page performance data weekly (CVA, CVR, scroll depth, form abandonment, etc.) and provide actionable insights
- Collaborate with Lead Strategists and Media Buyers to align landing pages with audience targeting and ad messaging
- Ensure fast load times, responsive design, and technical accuracy across all device types
- Troubleshoot issues related to forms, scripts, redirects, dynamic text replacement, and third-party integrations
- Request or revise creative assets (copy, images, icons) from the creative team to support testing and conversions
- Maintain adherence to BAD’s design SOPs, branding guidelines, testing frameworks, and performance standards
- Continuously research CRO trends, landing page best practices, and new features to improve performance
Skills
- 1–2 years of experience building high-converting landing pages, preferably in page building platforms (Unbounce, Webflow, GoHighLevel, etc) with basic HTML/CSS/JavaScript
- Strong understanding of HTML/CSS/JavaScript with the ability to edit and enhance website code independently
- Strong understanding of UX/UI design, with the ability to develop well-formatted landing pages without a provided design
- Strong understanding of conversion rate optimization (CRO) principles and local lead-generation funnels
- Ability to quickly and effectively build 15-20 landing pages monthly, while adhering to CRO principles, design principles and landing page best practices
- Experience working with tracking tools (Meta Pixel, Google Tag Manager, GA4, CRM webhooks, etc.)
- Experience setting up, deploying and analyzing A/B tests for statistical significance required
- Strong analytical skills with the ability to interpret landing page performance metrics
- Highly organized and capable of managing multiple pages and iterations simultaneously
- Strong communication skills for coordinating with Strategists, Media Buyers, and Creative teams
- Detail-oriented with exceptional QA skills to ensure error-free page builds and tracking setups
- Ability to execute quickly while maintaining design consistency, technical accuracy, and brand alignment
- Ability to read and write proficient English required
Benefits
- Comprehensive health, dental, and vision insurance plans (US Residents Only)
- Unlimited PTO
- Paid US Holidays
- Opportunities for professional development and advancement within the organization.
- A collaborative and innovative work environment with a focus on creativity and results.
- Remote
- W2 (US Residents Only)
Company Overview
BAD Marketing is a digital marketing firm dedicated to scaling our client's brands through unique marketing strategies. It was founded in 2017, and is headquartered in Alpharetta, Georgia, USA, with a workforce of 51-200 employees. Its website is https://4media.marketing/.