Note: The job is a remote job and is open to candidates in USA. Liftoff Mobile is a leading AI-powered performance marketing platform for the mobile app economy. As a Lead Product Marketing Manager, you will shape the company's product positioning and lead marketing campaigns that resonate with target markets, ensuring that products meet customer needs.
Responsibilities
- Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
- Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
- Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
- Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more
- Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions
- Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
- Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives
- Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia
- Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement
- Apply an analytical and data-first approach to product marketing activities:
Skills
- 10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
- Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions
- A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence
- Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others
- Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously in a fast-paced environment
- Operates independently at senior IC level. Owns a workstream from brief to measurement without needing it managed
- Comfortable using AI tools as a real part of daily workflow, not as a novelty
- Experience with WordPress and Hubspot, or similar tools
Benefits
- Equity
- Health/vision/dental benefits associated with your country of residence
- Bonus
- Medical coverage
- Wellness stipends
- Opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events
- Opportunities for continuous learning and career advancement
Company Overview