Note: The job is a remote job and is open to candidates in USA. Hard Rock Digital is focused on becoming the best online sportsbook, casino, and social gaming company in the world. They are seeking a Manager - Media Strategy & Planning to develop and execute media investment strategies for their iGaming products, ensuring campaigns are effectively integrated with brand and performance objectives.
Responsibilities
- Support the end-to-end media activation strategy for all brand marketing campaigns for our iGaming products alongside the Senior Director
- Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes
- Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization
- Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements
- Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts
- Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy
- Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads
- Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 6-10 years of progressive experience in media strategy, with a strong background in the real money gaming industry
- Deep experience across brand and performance media, with a proven ability to balance both effectively
- Experience partnering closely with Creative, Analytics, and Integrated Marketing teams, with a deep understanding of performance marketing and brand storytelling
- Deep passion for casino or gaming culture, with a finely tuned understanding of iGaming audiences and how to communicate effectively with them
- Entrepreneurial spirit, collaborative mindset, and a deep desire to innovate and make an impact
- MBA a plus
- Previous iGaming/Online Casino experience, particularly on the operator side, is a huge plus
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
Company Overview