Note: The job is a remote job and is open to candidates in USA. WebstaurantStore is a leading source for restaurant equipment and supplies, and they are seeking a Marketing Analytics Manager to lead their Marketing Analytics Team. The role involves managing a team of analysts, developing marketing measurement frameworks, and providing actionable insights to drive business growth across multiple channels.
Responsibilities
- Serve as the analytics lead for paid search, paid media, SEO, and growth marketing
- Own the end-to-end measurement strategy across paid and organic channels
- Establish best fit approaches for measuring and monitoring channel performance
- Lead development of scalable, accurate, and executive-ready reporting and dashboards
- Perform deep-dive and ad-hoc analysis to answer complex questions and identify growth opportunities
- Act as a trusted advisor to marketing and business leaders, translating data into strategic recommendations
- Partner closely with data science, engineering, and marketing leadership to align priorities
- Influence product, marketing, and analytics roadmaps through insight-driven storytelling
- Manage and mentor a team of five marketing analysts
- Set clear goals, prioritize workloads, and ensure high-quality, timely delivery
- Coach analysts on technical skills, business context, and stakeholder communication
- Support career growth through feedback, development plans, and performance management
- Oversee analytics workflows within a Google Cloud–based tech stack, including: Google Analytics 360, Funnel.io (data ingestion and pipeline management), BigQuery (SQL analysis & data modeling), Looker (semantic layer & visualization)
- Establish and maintain best practices for SQL, data modeling, and reporting performance
- Collaborate with data science on advanced analytics initiatives (e.g., experimentation, forecasting, incrementality, LTV, cohort analysis)
- Partner with Enterprise BI on data sourcing, modeling, and broader data platform initiatives
Skills
- Bachelor's degree in Marketing Analytics, Business Analytics, Statistics, Economics, Data Science, or a related field; or equivalent professional experience
- 5+ years hands-on in e-commerce marketing analytics, spanning at least 3 annual cycles
- 5+ years SQL at advanced level
- 5+ years developing BI reports and dashboards at an expert level
- 4+ years managing marketing KPIs, attribution, incrementality, and customer journey
- 3+ years hands-on with GA360, Google Cloud (especially BigQuery), and large-scale (million+ record) marketing datasets
- 2+ years working with paid media platforms (Google Ads, Meta Ads, Bing Ads) and digital tracking best practices
- 2+ years implementing MMM, MTA, or similar attribution methodologies and successfully driving ad spend adjustments
- 1+ years as a people manager of a team of 3+, including development and performance management experience
- Excellent understanding of the ebbs, flows, and trends of B2B and B2C ecommerce
- Strong organizational and communication skills
- Proven ability to train and mentor others to improve analytical maturity, quality, and productivity
- Ability to manage multiple priorities in a fast-paced environment with high accuracy
- Ability to clearly translate analytical findings into business recommendations
- Working proficiency with Python or R
- Looker and/or PowerBI
- Cable or fiber internet connections (at least 75mbps download/10mbps upload)
- Wired connection is preferred, if possible
Benefits
- Medical
- Vision
- Dental
- PTO
- Paid Maternity Leave
- Paid Parental Leave
- Life Insurance
- Disability
- Dependent Care FSA
- 401(k) matching
- Employee Assistance Program
- Wellness Incentives
- Company Discounts
- AT&T & Verizon Discount
- Bonus Opportunities
- Accident Insurance
- Critical Illness Insurance
- Adoption Assistance
- On-Site Fitness Centers
- Dog-friendly Offices
Company Overview