Note: The job is a remote job and is open to candidates in USA. TechnologyAdvice is a remote-first company dedicated to assisting B2B tech buyers in navigating the buying process. The Marketing Manager will play a key role in executing email marketing strategies, managing industry events, and supporting lead acquisition efforts aimed at engaging and converting marketing professionals.
Responsibilities
- Execute email marketing campaigns, nurture programs, and audience engagement initiatives
- Write email copy, campaign copy, landing page copy, social content, and other marketing materials
- Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral
- Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution
- Make website and landing page updates to support marketing campaigns and content promotion
- Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization
- Work with design and internal stakeholders to produce campaign assets that are on brand and aligned to campaign goals
- Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs
- Collaborate with the SDR and sales team to support lead engagement and campaign follow-up
- Use tools such as Salesforce, ActiveCampaign, and ChatGPT to support campaign execution, reporting, and content development
Skills
- 3-7 years of experience in B2B marketing with direct responsibility for email marketing, content marketing, lead generation, campaign execution, event marketing, or related demand generation activities
- Experience executing multi-channel marketing campaigns and coordinating deliverables across content, email, web, events, and lead generation programs
- Hands-on experience working in CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, Pardot, or similar tools
- Experience creating marketing content, including email campaigns, landing pages, campaign assets, lead generation offers, thought leadership content, or promotional materials
- Proven ability to manage multiple concurrent projects, prioritize effectively, and deliver work accurately in a fast-paced environment
- Experience analyzing campaign results and recommending optimizations based on engagement, lead generation, conversion, or pipeline performance metrics
- Brings curiosity, accountability, and a strong desire to expand their marketing expertise, take on increasing ownership, and continue growing their career
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
- Experience working within a B2B technology, SaaS, media, publishing, or demand generation environment is strongly preferred
Benefits
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
- Remote-First Culture: Work from the comfort of your home.
- Flexible PTO: Take the time you need, when you need it.
- Health Coverage: Medical, dental, and vision plans for you and your family.
- Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
- 401K with Match: Secure your future with our company-matched retirement savings.
- Paid Parental Leave: Support for new parents during life’s special moments.
- Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
- Pet Insurance: Care for your furry family members.
- Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
- Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
- Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
- In-Office Perks: Enjoy catered lunches for our in-office team.
Company Overview