Note: The job is a remote job and is open to candidates in USA. Genie AI is a machine learning startup with a mission to enable everyone to draft quality legal documents. As the Marketing & Mindshare Lead, you will develop strategies to increase brand awareness and advocacy while representing the company at various events and building relationships within the industry.
Responsibilities
- Establish Genie AI as the defining brand in AI-powered legal work
- Build a sustainable engine for awareness, influence and word-of-mouth growth
- Help shape how customers, investors, partners and industry leaders think about legal AI
- Increase Genie's share of attention across legal, procurement and AI audiences globally
- Create a community of advocates who actively champion our mission and products
- Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
- Build distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
- Build category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
- Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
- Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy
- Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
- Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share
- Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time
Skills
- Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community
- Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership
- Exceptional storytelling, communication and relationship-building skills
- Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership
- Strong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivity
- Commercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences
- Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources
- Ability to operate both strategically and tactically in a high-growth startup environment
Benefits
- Generous Stock Options: We want all our genies to share in our success
- Private healthcare: To help keep you fit as a fiddle
- Fully Remote Working: Work from anywhere your heart desires
- Unlimited book budget: Dive into an unlimited budget for business, law, or technology books
- Home Office Setup: Equip your home office with the best – a top-of-the-range laptop, monitor, wireless keyboard, mouse, and a comfortable office chair. Your workspace will be as splendid as a royal palace
- Learning and Development Budget: Each Genie gets an individual £500 L&D budget annually, plus five days off for any job specific learning adventures
- Unlimited Holiday: Take as much time off as you need to recharge your batteries
- Parental Leave: Both genie parents get enhanced leave to welcome their little genies into the world
- Free access to Genie: For you to create, negotiate and collaborate on legal documents in real time on one platform!
Company Overview