Note: The job is a remote job and is open to candidates in USA. SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. They are seeking a Media Planner to develop media strategies that drive ticket sales and audience growth for cultural institutions. The role involves collaboration with various teams to execute performance-driven campaigns.
Responsibilities
- Develop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives
- Build data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH
- Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation
- Partner with Account Directors to translate client goals into cohesive, measurable media strategies
- Manage end-to-end campaign setup, optimization, pacing, and QA across:
- + Meta Ads Manager, Google Ads, TikTok Ads
- Support programmatic planning and activation across platforms such as DV360, MNTN, and StackAdapt
- Implement creative testing plans, audience segmentation, and bid strategies to maximize ROI
- Monitor campaign performance and proactively identify insights, trends, and optimizations
- Build clear, concise reports using SINE’s custom reporting app and, when needed, bespoke Looker Studio dashboards
- Present findings to clients with an emphasis on translating complex data into actionable next steps
- Work closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations
- Contribute to strategic planning, seasonal forecasting, and creative/media alignment
- Help strengthen SINE’s West Coast presence through thoughtful client service and high-quality delivery
- Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
- Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
- Establish and develop relationships with US media owners
- Keep abreast of changes in the California and broader US media landscape
- Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
- Represent SINE at various industry conferences and events, building the company’s presence and network
- Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise
Skills
- 5+ years of hands-on experience in paid media planning and activation, ideally across multiple digital channels
- Expert knowledge of Meta, Google Ads, and TikTok Ads, with working familiarity in DV360, MNTN, and StackAdapt
- Strong understanding of best practices across display, CTV, streaming audio, and DOOH
- Exceptional client-facing communication and presentation skills
- Strong analytical skills and comfort working with campaign data and performance metrics
- Able to distill data into simple, meaningful insights and next steps
- Highly organized, resourceful, and comfortable managing multiple campaigns simultaneously
- Passion for arts, entertainment, and live experiences is a plus
Benefits
- Generous PTO allowance per year
- Access to 401(K) Retirement Plan
- Access to Company subsidised healthcare and dental care
- Occasional free tickets to live events
- Structured personal development, a customised training program and opportunities to attend industry conferences
- Opportunities to help further shape the business culture and agency benefits.
Company Overview