Note: The job is a remote job and is open to candidates in USA. Blueprint Creative Group is a strategic communications agency supporting various government agencies. They are seeking a Media Strategist and Buyer to design and execute an annual media plan that ensures equitable reach across priority populations and manages all media placements effectively.
Responsibilities
- Develop and manage the annual paid media strategy and budget in coordination with client and internal teams
- Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms
- Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities
- Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement
- Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data
- Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media
- Provide monthly media performance reports with actionable insights
Skills
- Bachelor's degree in marketing, media planning, or analytics
- 7+ years in media strategy and buying
- Deep understanding of equitable media planning and multicultural engagement
- Experience with Google Ads, Meta Ads, OTT, and community-based media buying
- Preferably in public sector or health awareness campaigns
- Massachusetts residence is a plus
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