Why Join Nordstrom Rack?
Nordstrom Rack is more than a destination for savvy shoppers—it’s a dynamic, fast‑moving retail ecosystem that blends cutting‑edge fashion with technology‑driven commerce. With a heritage of quality, service, and relentless innovation, we are constantly redefining how millions of customers discover, engage with, and purchase the brands they love. As part of the larger Nordstrom family, we combine the agility of a discount retailer with the heritage of a luxury service brand, creating a unique culture where creativity thrives.
Our Creative Team sits at the heart of this transformation, shaping every word that appears on our website, mobile app, email newsletters, social platforms, and paid media. We are looking for a passionate, detail‑obsessed, and imaginative copywriter who wants to craft compelling narratives that inspire shoppers, boost conversion, and reinforce the Nordstrom Rack voice. If you crave a flexible work arrangement, love fashion and lifestyle content, and thrive in a collaborative, data‑informed environment, this role is designed for you.
Position Overview
As a Remote Part‑Time Creative Copywriter, you will be the storytelling engine behind Nordstrom Rack’s digital presence. Working flexibly from home while occasionally joining our Remote Office for collaborative sessions, you will produce on‑brand copy for desktop and mobile placements, email campaigns, advertisements, and social media. Your work will directly influence the customer journey, reinforcing brand consistency and driving measurable results across the digital funnel.
Key Responsibilities
- Strategic Copy Development: Write clear, persuasive, and brand‑aligned copy for product pages, landing pages, banner ads, push notifications, and app experiences that reflect Nordstrom Rack’s tone, voice, and style guide.
- Integrated Campaign Collaboration: Partner with Creative Designers, Marketing Managers, Merchandisers, and Data Analysts to ensure copy integrates seamlessly with visual assets, meeting strategic priorities and performance KPIs.
- Content Calendar Management: Own a portion of the editorial calendar, planning, drafting, and delivering copy ahead of seasonal launches, promotional events, and flash sales while adhering to strict deadlines.
- Audience Insight & Optimization: Leverage customer insights, A/B test results, and industry trends to refine messaging, improve click‑through rates, and enhance conversion performance.
- Quality Assurance: Conduct meticulous proofreading, edit for grammar, tone, and brand consistency, and ensure compliance with legal and accessibility standards before publishing.
- Cross‑Functional Support: Provide ad‑hoc copy assistance to teammates, such as writing headlines for social posts, crafting sub‑copy for video scripts, or supporting internal communications.
- Trend Monitoring: Stay current on retail, fashion, lifestyle, and technology trends, translating emerging insights into fresh, relevant copy ideas.
- Customer Experience Advocacy: Champion the shopper’s perspective, identifying opportunities to elevate the overall experience through thoughtful language and clear calls to action.
Essential Qualifications
- Education & Experience: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; or equivalent professional experience writing for retail, fashion, or lifestyle brands.
- Copywriting Expertise: Minimum 2 years of proven experience creating digital copy for e‑commerce platforms, email marketing, social media, and paid advertising.
- Brand Voice Mastery: Demonstrated ability to adopt and evolve a brand voice guide while maintaining consistency across multiple channels.
- Technical Savvy: Familiarity with content management systems (CMS), email platforms (e.g., Klaviyo, Salesforce Marketing Cloud), and basic HTML tags for copy formatting.
- Analytical Mindset: Comfort interpreting performance data (open rates, CTR, conversion) and using insights to iterate and improve copy.
- Communication Skills: Exceptional written and verbal communication; ability to present ideas clearly to cross‑functional teams.
- Organizational Excellence: Strong attention to detail, ability to juggle multiple projects simultaneously, and meet tight deadlines in a fast‑paced environment.
- Creative Curiosity: A passion for fashion trends, lifestyle culture, and storytelling that resonates with a diverse, value‑focused audience.
Preferred Qualifications (Nice to Have)
- Experience working in a remote or hybrid setting, demonstrating self‑motivation and accountability.
- Background in SEO copywriting or keyword optimization for e‑commerce.
- Knowledge of emerging technologies such as AI‑assisted content tools, voice‑search optimization, or interactive storytelling formats.
- Familiarity with analytics platforms (Google Analytics, Adobe Analytics) to track copy performance.
- Portfolio showcasing a range of digital copy across retail/fashion categories.
Core Skills & Competencies
- Storytelling Ability: Transform product features and promotional offers into compelling narratives that drive shopper engagement.
- Adaptability: Seamlessly shift tone and format to fit different channels—short, punchy social copy versus longer, persuasive email copy.
- Collaborative Spirit: Thrive in a team environment, welcoming feedback and co‑creating with designers, marketers, and merchandisers.
- Time Management: Prioritize tasks effectively, ensuring high‑quality output even when handling overlapping campaigns.
- Editorial Judgment: Apply rigorous copy standards, catching errors, ensuring brand compliance, and maintaining a polished voice.
- Customer‑Centric Focus: Keep the shopper’s needs front‑and‑center, crafting copy that simplifies decision‑making and enhances satisfaction.
Career Growth & Learning Opportunities
Nordstrom Rack invests heavily in employee development. As a member of our Creative team, you will have access to:
- Mentorship Programs: Pairing with senior copywriters and brand strategists to accelerate skill growth.
- Professional Training: Courses on SEO, conversion optimization, content strategy, and emerging digital media formats.
- Cross‑Departmental Projects: Opportunities to collaborate with merchandising, data analytics, and product teams, broadening your business acumen.
- Performance Pathways: Clear promotion tracks from junior copywriter to senior, lead, and eventually copy director roles.
- Innovation Labs: Participate in pilot programs testing AI‑driven copy generation, immersive AR/VR storytelling, and voice‑assistant experiences.
Work Environment & Company Culture
Our culture is built on three pillars: Creativity, Inclusion, and Excellence.
- Creative Freedom: We encourage bold ideas, experimentation, and risk‑taking in pursuit of groundbreaking copy.
- Inclusive Community: Diverse perspectives are celebrated. We provide affinity groups, inclusive language training, and a supportive environment for all identities.
- Results‑Oriented Excellence: While we value artistic expression, we equally respect data‑driven outcomes that propel the business forward.
The role is primarily remote, allowing you to work from any location you choose, with flexible scheduling to accommodate personal commitments. We host quarterly virtual “Creative Sprints” and optional in‑person meet‑ups at our Remote Office to foster team bonding, share best practices, and celebrate wins.
Compensation, Perks & Benefits
Nordstrom Rack offers a competitive hourly wage ranging from $28.50 to $57.25 (depending on state and experience) plus performance‑based incentives. In addition, you’ll receive a comprehensive benefits package that includes:
- Health Coverage: Medical, vision, and dental plans with employer contributions.
- Retirement Savings: 401(k) with company match.
- Paid Time Off: Generous PTO accruals, paid holidays, and sick leave.
- Life & Disability Insurance: Protection for you and your loved ones.
- Employee Discount: Exclusive merchandise discount on Nordstrom Rack apparel and accessories.
- Employee Assistance Program (EAP): Confidential counseling, financial advice, and wellness resources.
- Flexible Work Arrangement: Choose your optimal mix of remote and office‑based days.
- Learning Stipends: Annual budget for courses, conferences, or certifications aligned with your career goals.
Application Process & Next Steps
Ready to shape the voice of one of the nation’s most iconic fashion retailers? Follow these steps to apply:
- Prepare a concise cover letter that highlights your most relevant copywriting achievements, especially any experience in retail or fashion.
- Compile a portfolio (PDF or web link) that showcases a variety of digital copy – product pages, email campaigns, social media posts, and ad copy.
- Visit our careers portal, log into Workday using your existing Nordstrom credentials (if you’re a current employee), or create a new profile.
- Submit your application, attaching the resume, cover letter, and portfolio.
- Our talent acquisition team will review submissions and reach out within 7–10 business days to coordinate a virtual interview.
Equal Opportunity & Accommodations
Nordstrom Rack is an equal‑opportunity employer. We consider qualified applicants with criminal histories in compliance with all applicable laws. If you require any accommodations during the recruitment process due to a disability, please contact our HR team at the nearest Nordstrom location or via the accessibility link on our website.
Don’t Hesitate – Apply Today!
Even if you don’t meet every single requirement, we value a positive attitude, a willingness to learn, and a genuine passion for storytelling. If you’re excited about the prospect of creating high‑impact copy for a leading fashion retailer, we want to hear from you. Click the link below to start your application and become part of a team that turns words into revenue.
Apply Now