Note: The job is a remote job and is open to candidates in USA. Channel Impact is a channel specialty firm that helps companies achieve route to market success through partnering. They are seeking a Partner Marketing Manager to manage strategic relationships with partners and execute marketing initiatives that drive engagement and business growth.
Responsibilities
- Develop and execute strategic partner-led event programs aligned with business objectives
- Manage relationships with 10-12 named strategic partners, serving as a primary point of contact for event-related initiatives
- Collaborate with partners to identify opportunities for co-branded events, executive engagements, webinars, conferences, and customer-facing programs
- Create and maintain event plans, timelines, budgets, and success metrics
- Negotiate and manage sponsorship activities tied to Memorandums of Understanding agreements (MOUs), marketing development funds (MDF), and similar partnership documentation
- Coordinate with internal marketing, sales, operations, and partner teams to ensure seamless event execution
- Track, analyze, and report event performance metrics including attendance, engagement, pipeline influence, revenue contribution, and ROI
- Recommend improvements and optimization strategies based on event performance data
- Manage partner communications before, during, and after events to maximize engagement and outcomes
- Ensure partner programs align with brand standards, business goals, and partnership commitments
Skills
- 5+ years of experience in partner marketing, alliance marketing, channel marketing, event marketing, or strategic partnerships
- Proven experience managing partner-led or co-sponsored events and activities
- Experience supporting and maintaining partnership agreements, sponsorship contracts, or similar business documentation
- Strong understanding of event strategy, planning, execution, and post-event measurement
- Demonstrated ability to build relationships with external partners and executive stakeholders
- Experience tracking and reporting marketing or event ROI
- Excellent project management and organizational skills
- Strong communication and stakeholder management abilities
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- B2B technology, SaaS, channel, or partner ecosystem experience (preferred)
- Experience managing Marketing Development Funds (MDF) or co-marketing budgets (preferred)
- Familiarity with CRM and marketing automation platforms (preferred)
- Experience working with strategic alliances, channel partners, or ecosystem partners (preferred)
Benefits
- Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k & Company Match
- Learning & Development Stipend
- Employee Referral Bonus
Company Overview