Note: The job is a remote job and is open to candidates in USA. Sporty Group is scaling its presence across African markets and is seeking a Performance Marketing Lead to drive their regional growth strategy. This senior leadership role involves setting the vision for performance marketing, collaborating with cross-functional teams, and shaping marketing direction to align with business priorities.
Responsibilities
- Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap
- Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets
- Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution
- Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions
- Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers
- Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans
- Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions
Skills
- 5+ years of experience in performance marketing or user acquisition
- Fluency in English, French or Portuguese would be an advantage
- Strong expertise with major performance marketing platforms
- Advanced analytical mindset with the ability to turn data into decisions
- Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)
- Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment
- Knowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display & Programmatic platforms
- Experience working with OOH, DOOH, PR, Brand initiatives
- Analytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/Kochava
- Product Analysis Stack: BI tools, Metabase/Tableau/Power BI
- Experience in finance, gaming, or highly regulated digital industries
- Experience working with both web and app acquisition at scale
- Prior exposure to fast-growing, performance-driven environments
Company Overview