Note: The job is a remote job and is open to candidates in USA. WIN Home Inspection is a growing entrepreneurial company seeking a Performance Marketing Specialist to create and optimize campaigns that deliver measurable results. The role focuses on high-conversion email campaigns and digital content to drive franchisee and client acquisition, working collaboratively with a full-stack marketing team.
Responsibilities
- Design, build, and optimize email marketing campaigns that engage and convert
- Develop landing pages and web content that resonate with prospects and drive leads
- Continuously refine campaigns through A/B testing, analytics, and conversion tracking
- Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform
- Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results
- Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward
- Report on campaign performance with clear recommendations for improvement
Skills
- 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content
- Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization
- Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar)
- Experience with website CMS tools (WordPress, Webflow, or similar)
- Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.)
- Exceptional writing and editing skills — persuasive, clear, and engaging
- Competitive, proactive, and wired to show measurable results
- Bonus: experience marketing in a franchise or B2B services environment
Benefits
- Competitive pay
- Health/dental/vision insurance
- 401(k) with match
- Generous PTO and holidays
- Paid parental leave
- Ongoing professional development
Company Overview