Note: The job is a remote job and is open to candidates in USA. Knit is an AI-native consumer research platform that helps brands automate and accelerate primary research. The Product Marketing Manager will work closely with the Director of Product Marketing to execute product launches and sales enablement, ensuring that the sales team is equipped with the necessary tools and knowledge as the product evolves.
Responsibilities
- Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it
- Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement
- Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships
- Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves
- Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content
- Design evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land
- Build and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually win
- Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently
- Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sell
- Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documents
Skills
- 3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company
- You've owned launch execution before. You know what it takes to coordinate cross-functional stakeholders, hit a date, and get the right message to the right people
- You've built or contributed to sales enablement programs, and you're comfortable presenting and facilitating in front of a sales team
- AI fluent: you use AI tools daily to increase the quality and speed of your work, and you're comfortable building lightweight workflows, integrations, and automations
- Strong writer and storyteller, you can make complex product concepts clear and compelling for a non-technical sales audience
- You think in systems, not documents, you build things that scale and stay current rather than assets that need constant manual upkeep
- Highly organized and proactive about process; you notice when something is missing and build it without being asked
- You work well with a manager who sets direction and trusts you to execute; you don't need every decision made for you
- You're effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority
- Experience in market research, insights, or adjacent data/analytics industries
- Familiarity with AI-powered products or platforms
- Experience in a high-growth startup where the GTM function was still being built
Benefits
- Competitive salary + commission plan if applicable to role
- Equity Options
- Healthcare (medical, dental, and vision)
- Additional Coverage
- A company laptop and one-time, onboarding Technology Stipend
- A 401(k) with company match
- Flexible time-off
- Hybrid working
Company Overview