Note: The job is a remote job and is open to candidates in USA. Wand AI is a company focused on integrating AI into the workforce, enabling collaboration between humans and AI agents. They are seeking a Product Marketing Manager to drive the go-to-market strategy for their products, translating complex AI capabilities into clear narratives and leading integrated marketing campaigns.
Responsibilities
- Positioning, Messaging & Narrative•
- Support product positioning and messaging across the portfolio, ensuring it differentiates Wand in the enterprise AI and hybrid workforce categories
- Develop and maintain a deep understanding of Wand’s ICP, buyer personas, and the enterprise AI buying process, and translate it into messaging frameworks, value propositions, and proof points by audience, segment, and use case
- Partner with Product, PR, and Leadership to refine the company narrative and translate roadmap into buyer-ready stories
- Maintain a living source of truth for messaging that PR, Content, Sales, and Partners can pull from with confidence
- Bring curiosity and critical thinking to how the market is evolving, how enterprise buyers think about AI, and how Wand should shape the category conversation
- Product Launches & Go-to-Market•
- Lead end-to-end go-to-market planning and execution for new products, features, and capabilities — from tiering and launch plan through cross-functional execution and measurement
- Define launch goals, audiences, channels, and success metrics; coordinate Product, Content, Digital, PR, Sales, and Operations to hit them
- Provide product marketing input into pricing, packaging, and naming decisions, and run post-launch reviews to sharpen future launches
- Integrated Campaign Management•
- Plan and run integrated, multi-channel campaigns tied to launches, themes, and pipeline priorities, in close partnership with the Digital Marketing Manager and Marketing Operations
- Own campaign briefs, messaging, audience definition, and creative direction; align stakeholders on goals, timelines, and dependencies
- Partner with Marketing Ops on UTMs, attribution, and reporting so every campaign is measurable end-to-end against pipeline impact, and continuously test and refine based on results and Sales feedback
- Bring enough digital and demand generation understanding to work effectively across paid, organic, email, webinars, content, events, and ABM-style motions
- Enterprise Sales Partnership & Enablement•
- Act as the primary marketing liaison to the enterprise sales team — in deal reviews, account planning, and pipeline conversations
- Build and maintain enterprise sales enablement assets: pitch decks, demo narratives, one-pagers, battlecards, ROI/value tools, customer stories, and objection-handling guides
- Support strategic deals with tailored messaging, custom content, and ABM-style materials (e.g., Deal Rooms, account-specific narratives) in partnership with Sales and Marketing Ops
- Run enablement sessions to roll out new messaging, products, and competitive plays; gather field feedback and feed it back into positioning and roadmap conversations
- Content Coordination & Refinement•
- Edit, rewrite, and QA marketing content for clarity, accuracy, and brand consistency
- Manage subject matter experts (SMEs) and coordinate approvals for content releases
- Maintain and organize content repositories, ensuring up-to-date and accessible materials
- Support content production and campaign asset development (experience in production is a plus, not a requirement)
- Champion best practices in writing, editing, and content governance
- Translate complex technical and AI concepts into clear, compelling content for enterprise business and technical audiences
- Project Management for Marketing Activities, Campaigns & Events•
- Build and manage timelines, project plans, and stakeholder communications for marketing initiatives
- Coordinate logistics, budgets, and resources for campaigns and events
- Ensure cross-functional alignment and proactive stakeholder management
- Lead post-mortems and process improvement efforts to optimize future activities
- Support the operational backbone of the marketing team, building scalable processes and systems
Skills
- 5+ years of marketing experience in B2B technology, with clear ownership of positioning, launches, and enterprise sales enablement
- Proven track record translating complex technical products into clear, differentiated narratives for enterprise buyers
- Demonstrated experience leading integrated, multi-channel campaigns and partnering with demand gen / digital teams to drive measurable pipeline impact
- Strong track record of partnering directly with enterprise sales — supporting strategic deals, building enablement assets, and influencing deal strategy
- Excellent written and verbal communication skills; able to write tight, persuasive copy and brief creative teams
- Comfortable working with data: defining KPIs, reading dashboards, running win/loss analysis, and using insight to sharpen messaging
- Experience with HubSpot or comparable CRM/marketing automation platforms, and with structured launch and campaign processes
- Ability to operate independently with minimal oversight in fast-changing, ambiguous environments
- Strong critical thinking, curiosity, and ability to challenge assumptions
- Growth mindset and genuine excitement about learning at the pace of the AI market
- Background in AI, automation, agentic systems, or other emerging enterprise technologies
- Experience supporting category-creating or high-growth technology companies
- Experience marketing to large, complex enterprise buying committees (IT, business, and executive stakeholders)
- Exposure to ABM, deal-based marketing, and partnering on strategic accounts with Sales
- Experience working with founder-led organizations and global go-to-market motions across US, Europe, and APAC
- Prior in-house and agency exposure
- Experience in enterprise SaaS organizations such as Salesforce, ServiceNow, or similar B2B technology environments is a plus, but not required
Company Overview