Note: The job is a remote job and is open to candidates in USA. TargetPath is a consultancy that helps technology companies reach their potential faster with a higher probability of success. The Marketing Specialist is responsible for supporting marketing communication and retail marketing projects for clients’ brands, balancing strategy development with execution across various channels.
Responsibilities
- New product launch materials and updates
- Develop / maintain selling tools
- Audit product marketing sheets
- Effectively communicate launch within the channels
- Aid execution of detailed merchandising plan with partners to maximize brand exposure
- Aid in development of various in-store POP displays
- Aid in POP sourcing including suppliers, end-product, and schedules
- Create campaigns to reseller partners with measurable call to action
- Create and manage materials including sales resources (custom presentations, sales collateral, launch and product assets), material used on display in retail stores, and material shown and communicated to channel partners
- Create internal trackers for channel activities per channel or partner
- Manage & update partner and brand-specific collateral for internal and channel partners
- Manage SWAG orders within creative brief and budget parameters
- Provide pre-event support for shows & events, including preparing event orders, literature, SWAG & partner seeding kits, and event logistics
- Aid online marketing projects, including email campaigns, product launches, keyword-based search advertising and social media efforts with partners
- Asset toolkit build outs for partners to utilize on their own web pages
- Build sheet management for partner item setup
- Aid in product listing optimization of partner detail pages
- Provide social strategy recommendations for client brands
- Develop social calendars for planning around events, launches and drive time
- Create social posts and manage responses
Skills
- Bachelor's Degree in Marketing, Communications, or equivalent required
- Minimum of two years of professional experience in a Marketing Specialist role or five+ years in a Coordinator role required, with prior experience in either channel/retail, brand or MarCom, preferably with a lifestyle or CE brand
- High-energy individual, willing to learn, and take on new tasks as assigned
- Well-organized, detail-oriented, and able to manage multiple priorities
- Prior successful experience working with external parties (vendors, resellers, end users) to manage and maintain strong relationships is required
- Excellent written communication skills, from writing to editing, required
- Knowledge of all Microsoft Office programs in Windows, including Excel, Word, Outlook and PowerPoint required
- Experience with Google Analytics, Facebook Business Manager and other advertising platforms is highly desirable
- Working knowledge of Photoshop, Illustrator, InDesign and Final Cut is highly desirable
- Digital experience a plus – including social media, email, and marketing automation
- Retail/Sales Floor experience in CE, Fashion or Consumer Goods is a plus
- Ability and willingness to travel (up to 25%)
- Demonstrated ability to improve and create internal processes
- Willingness to learn, take on new tasks as assigned, and seek out solutions for problems
- Bias for action - make calculated and efficient decisions to take action quickly by being proactive
- High level of personal initiative, self-driven, action and results-oriented
- Excellent organizational skills and attention to detail and accuracy
- A demonstrated ability to follow through on assigned tasks
Benefits
- Competitive salary + full benefits package, including medical/vision/dental, Short- & Long-Term Disability, Life Insurance, Accident Insurance, FSA, 401(k), PTO, and Paid Holidays.
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