Note: The job is a remote job and is open to candidates in USA. Maze is a company that partners with clients to identify opportunities for business transformation through technical solutions and marketing tactics. They are seeking a Retention Marketing Strategist to develop and execute omnichannel retention strategies, collaborating with stakeholders and analyzing marketing technology stacks.
Responsibilities
- Conduct comprehensive audits on client’s Retention Marketing technology stack to identify deficiencies and opportunities for optimization
- Act as the conduit between marketing teams and development teams to ensure a shared understanding of data / marketing requirements
- Collaborate with internal and client stakeholders to develop cohesive omni-channel retention strategies, informed by client data, available technology and industry best practices
- Prepare data schemas for user and event data that abide by the platform requirements and are grounded in the marketing use-cases / best practices
- Hands-on execution of ESP & CDP migrations / implementations
- Manage IP warming process for new implementations and ensure best practices are followed, and a strong sender reputation is maintained
- Manage migration of all email templates, flows, journeys in conjunction with the HTML development team. Ensure all template dynamic logic is properly configured and thoroughly QA’d
- Devise client roadmaps designed to drive deeper personalization and automation of key lifecycle communications
- Analyze email, SMS, and push campaigns, compile relevant findings, and identify areas for improvement to share with clients
- Design, build, and maintain automated flows and messages for email, SMS, and push campaigns
- Present findings and recommendations to client leadership
Skills
- 3 - 5 years of experience in retention marketing, ideally within the D2C e-commerce space
- 3 - 5 years of experience using ESPs (Iterable, Klaviyo, Cordial, Braze, Sendgrid, etc.) required
- Technical marketer with extensive experience in dynamic personalization. Confident using dynamic content languages such as Liquid, Handlebars, Klaviyo's Django, etc
- Must be able to understand and write JSON
- Experience working with and managing development/data teams as it relates to enterprise technical projects
- Hands-on experience with enterprise ESP & CDP migrations
- Understanding of deliverability and technical requirements for monitoring IP / Domain reputation
- Have an understanding of platform integration methodologies (e.g. API/Webhooks/SDK etc.) and data architecture
- An understanding of data requirements and ability to construct data schemas that marketing teams will use to drive personalization
- Familiarity with reading platform publicly available API documentation
- Familiarity with marketing technology & e-commerce
- Familiarity with AI tools such as Claude & ChatGPT
- Self-starter who takes initiative in finding opportunities for new insights
- You are generally an awesome human that values kindness, curiosity and intelligence!
- HTML & CSS Experience
- Python Experience
- SQL Experience
Benefits
- Unlimited paid time off for all employees
- 12 paid holidays, plus a company-wide holiday break from Christmas to New Year's Day
- Life-friendly work environment
- Flexible work schedules
- Flexible work locations
Company Overview
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