Note: The job is a remote job and is open to candidates in USA. Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. As a Senior Brand Content Marketer, you will produce original, AI-enabled content to enhance brand reach and audience engagement. Your role involves collaborating with stakeholders, optimizing content for conversion, and staying updated on AI advancements in content writing.
Responsibilities
- Create non-commodity content that AI can’t replicate based on customer interviews and SME-driven insight: blogs, ghostwritten thought leadership articles, original research, video scripts, etc
- Optimize existing webpages and copy for conversion and activation
- Measure success in search visibility and conversion, not just vanity metrics
- Combine SEO, conversion copywriting, and growth marketing instincts
- Use AI to write the bulk of first drafts, then apply taste, editorial judgment, and audience understanding to ensure the content is distinctive to our brand
- Develop a deep understanding of our corporate learning audience and wider industry
- Conduct research within the learning landscape to support GTM messaging
- Stay updated with the latest AI advancements in content writing
- Ensure grammatical accuracy, message clarity, and a consistent style and voice throughout all content
- Monitor industry trends, current events, and best practices to make recommendations for timely content
- Work in sprints, with data and results driving priorities — not a fixed content calendar
- Ad-hoc content duties as required
Skills
- A degree in Journalism, English, Communications, Marketing, or a similar field is required
- At least 8 years' experience in a corporate content role
- Active use of AI in your daily workflow
- Editorial conviction; a natural storyteller with the ability to take key messages and adapt them across formats and channels
- Thorough understanding and experience in content writing for all platforms (digital, social, print, etc.)
- Ability to manage multiple priorities and tasks while meeting deadlines
- Experience with tools in marketing such as Claude, ClickUp, Google Analytics, Google Console, Ahrefs, etc
- Experience writing in a corporate B2B environment
- A keen interest in the latest trends and best practices
Benefits
- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Endless opportunity for career growth and internal mobility
- Employee driven DE&I programs
Company Overview