Note: The job is a remote job and is open to candidates in USA. Prodigy Resources is seeking a Senior Digital & Web Analyst to transform their client’s digital experience and enhance the impact of paid digital campaigns. This role focuses on measuring and improving performance across the digital journey, utilizing data to provide actionable insights and recommendations to drive growth and optimize buyer experiences.
Responsibilities
- Build and maintain a clear, connected view of digital performance across web, paid media, email, content, and conversion using platforms such as GA4, Supermetrics, HubSpot, Salesforce, and Power BI
- Translate complex data into simple, actionable insights that help teams make better decisions, improve buyer experiences, and drive pipeline growth
- Analyze how CFO, finance, and IT buyers move through the digital journey, identify friction points and high-intent behaviors, and recommend ways to improve engagement and conversion
- Define and evolve how digital contributes to pipeline and revenue, including web-influenced pipeline, conversion quality, and journey progression
- Partner with Marketing Operations, Sales, SEO, content, and web teams to improve visibility into performance and strengthen alignment across channels and systems
- Monitor how we appear in AI-driven answers and search experiences, and measure the impact of structured content, schema, FAQ strategy, and other discoverability efforts, including tracking traffic and engaged accounts sourced from LLMs and answer engines
- Own the roadmap for testing and optimization across key pages and journeys, including A/B and multivariate testing to improve conversion performance
- Use AI tools and modern analytics workflows to accelerate insight generation, experimentation, and decision-making
- Audit and improve tracking across websites, campaigns, and platforms to ensure accurate, scalable, performance-oriented data collection through GA4, GTM, CRM, and related tools
- Build scalable dashboards and reporting experiences that enable self-service insights and make performance data easier for stakeholders to understand and use
- Own the Digital + Web executive dashboard: set targets up front and report actuals each cycle across sourced and influenced pipeline, engaged ICP accounts, total and in-ICP demo requests, demo-to-opportunity conversion rate, target account reach and engagement, and organic & LLM-sourced engaged accounts
Skills
- 5+ years of experience in digital analytics, web performance, business intelligence, marketing operations, growth analysis, or related discipline, ideally in B2B SaaS
- Strong understanding of full-funnel marketing, digital buyer journeys, attribution, and performance measurement
- Hands-on experience with tools including GA4, Google Tag Manager, HubSpot, Salesforce, Supermetrics/Funnel.io, Power BI/Tableau, and related analytics platforms
- Experience establishing and improving tagging and tracking structures to ensure accurate conversion measurement while maintaining site performance and data integrity
- Proven ability to turn complex data into clear insights, recommendations, dashboards, and executive-ready presentations
- Experience designing, analyzing, and operationalizing experimentation frameworks and testing programs
- Working knowledge of SEO, AI-driven search (AEO/LLMO), answer engine optimization, and deep curiosity and passion for learning and staying on top of digital discoverability trends
- Fluency with AI tools in everyday analytics work, using LLMs and AI-assisted workflows to accelerate analysis, QA, and insight generation, with sound judgment about validating outputs
- Strong analytical, problem-solving, and communication skills, with the ability to work cross-functionally in a fast-paced environment
- A strategic, ownership-oriented mindset with the ability to simplify complexity, focus on outcomes, and build clarity in ambiguous environments
- Genuine curiosity about the mechanics off digital strategy: you want to understand why pages, campaigns, and journeys perform the way they do, not just report on what happened
- Experience in enterprise B2B SaaS or another complex, multi-stakeholder buying environment
- Familiarity with platforms such as SEMrush, Fathom Analytics, Stape, Scrunch, HockeyStack, or similar analytics, attribution, and discoverability tools
- Experience evaluating AI visibility, structured content performance, or emerging search and answer engine signals
- Comfort operating as a builder in evolving environments where processes, frameworks, and reporting models may need to be created from scratch
- Experience partnering closely with web, demand generation, content, SEO, and marketing operations teams to influence strategy and execution
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