Note: The job is a remote job and is open to candidates in USA. Visiqua, a Local Hero Company, is scaling its Owned & Operated (O&O) call and lead generation business and is seeking an experienced Senior Director of Performance Marketing Operations. The role involves driving operational execution of pay-per-call, pay-per-lead, and CPA marketing programs while overseeing multiple acquisition channels to ensure efficient and profitable growth.
Responsibilities
- Lead operational execution across all Owned & Operated pay-for-performance marketing programs
- Translate executive priorities into scalable operational plans and measurable business outcomes
- Establish operational processes that improve efficiency, scalability, and execution consistency
- Drive cross-functional accountability to ensure initiatives are executed successfully
- Identify operational bottlenecks and implement improvements that support continued business growth
- Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
- Ensure programs launch accurately, efficiently, and on schedule
- Drive operational excellence across all lead generation initiatives
- Partner with leadership to prioritize operational investments and growth opportunities
- Own the operational reporting framework supporting executive decision making
- Establish KPIs, dashboards, forecasting, and operational performance reporting
- Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency
- Translate complex data into actionable recommendations for executive leadership
- Drive continuous optimization across acquisition channels through data-driven decision making
- Oversee tracking architecture, attribution, QA processes, and reporting infrastructure
- Ensure accurate measurement from traffic source through lead generation, conversion, and revenue
- Partner with development and technology teams to improve system capabilities and operational scalability
- Champion automation and process improvements that reduce manual work while improving accuracy
- Serve as the operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations
- Lead complex cross-functional initiatives involving multiple internal teams and external partners
- Ensure organizational alignment around priorities, timelines, and business objectives
- Build strong operational discipline across the organization while fostering collaboration and accountability
Skills
- 7+ years of progressive performance marketing experience, including significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
- Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required
- Demonstrated leadership experience managing complex, cross-functional initiatives
- Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models
- Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality
- Advanced analytical skills with exceptional proficiency in Excel/Google Sheets
- Experience scaling high-growth performance marketing organizations
- Knowledge of AI-powered call center or voice agent programs
- Familiarity with insurance marketing or other regulated industries
- Strong analytical mindset with P&L ownership and performance reporting experience
- Ability to thrive in an entrepreneurial, fast-moving environment
Benefits
- Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
- Time off is as important as hard work! Salaried employees are on a Flex PTO plan
- Generous holidays including a reduced schedule between Christmas and New Year’s
- We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
- Access to Flexible Spending Accounts Plan
- Matching traditional and Roth 401k
- Employee Assistance Program
- Supplemental tenure-based leave: self-care and family first
- Life Insurance
- Legal Assistance plan
- Pet Insurance discount through the ASPCA
- A killer culture with team members who have your back!
- In-person and virtual connection points for culture building and team members who have your back!
Company Overview