Note: The job is a remote job and is open to candidates in USA. PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The Senior Director, Segment & Solutions Marketing will own demand creation and customer lifecycle, leading strategy and execution for both acute and non-acute segments while managing a team focused on marketing initiatives.
Responsibilities
- Own the demand-created number across acute and non-acute, with non-acute growth as the headline
- Set where we play and what we say by segment, and make sure campaigns reflect real market intelligence
- Lead and develop the segment owners and product marketing
- Through Product Marketing, own the platform story, launches, competitive positioning, and roadmap feedback across all product lines
- Co-own the external AI-first positioning with Corporate Communications
- Own cross-sell demand into the existing customer base through the Demand Gen Managers, in partnership with Customer Success who runs the outreach
- Through the Sales Enablement & Field Marketing Manager, own enterprise deal enablement, event execution, and the referral and advocacy engine
- Define qualified demand with Performance and Sales so the creation-to-conversion handoff is clean and measured
Skills
- 10+ years in B2B marketing with segment, demand, or product marketing leadership, including managing managers
- A track record of growing a named segment fast, ideally a high-velocity one
- Command of both demand creation and product marketing; you can lead a launch and a campaign with equal credibility
- An AI-first operator who scales a team's output with modern tooling
- Healthcare IT experience strongly preferred
- Experience selling across acute and ambulatory or multi-product portfolios
- Experience supporting an exit or diligence process
Benefits
- Remote first work environment
- Health, Dental, Vision, Life and Disability Insurance options available day one.
- 401K - with match and immediately vested.
- 17 company holidays, 2 floating holidays plus competitive paid time off policy
- Internal Advancement Opportunities
Company Overview