Note: The job is a remote job and is open to candidates in USA. Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. As the Senior Manager of Growth Marketing, you will own the performance and execution of Seed’s paid acquisition channels, translating high-level growth targets into best-in-class channel strategy and execution.
Responsibilities
- Own the day-to-day performance, execution, and optimization of select paid channels with a constant focus on finding incremental opportunities to support the business
- Serve as the primary manager of the paid media agency, setting strategy, reviewing performance, guiding optimizations, and ensuring high-quality, timely execution aligned to growth goals
- Lead and scale Seed’s whitelisting / creator amplification program in partnership with the creative strategist and influencer team ensuring strong creator selection, clear briefing, and performance-driven iteration
- Partner closely with the creative strategist, internal brand team and external creative agencies to concept, test, and iterate on ad creative
- Translate high-level growth targets into channel-level execution plans, including budget allocation, pacing, and forecasting support
- Drive a structured testing roadmap across creative, audiences, and platform features ensuring learnings are documented and applied
- Collaborate with the broader team to leverage attribution, incrementality, and performance drivers, ensuring decisions are grounded in the best available data
- Stay on the cutting edge of platform changes, creator trends, and emerging tools (including AI) to continuously improve performance
Skills
- Proven track record managing and scaling paid acquisition channels with 7+ years of experience in a high-growth DTC environment
- Deep expertise in paid social acquisition with an emphasis on Meta and TikTok
- Consistent record of meeting and exceeding ambitious channel targets and business outcomes
- Highly analytical and detail-oriented, with the ability to translate performance data into clear, actionable insights across creative, audience, and bidding strategies
- Strong grasp of performance marketing fundamentals, including CAC efficiency, incrementality, attribution, and marginal return dynamics (+ how to apply them in execution)
- Demonstrated ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights
- Experienced in managing external agencies as an extension of your team, setting clear expectations, holding a high performance bar, and ensuring work is aligned to business goals
- Deep understanding of creator-led and whitelisted advertising, with the ability to operationalize and scale programs that drive performance through authentic, high-converting creative
- Excellent communicator and collaborator who can clearly articulate performance, insights, and recommendations to cross-functional partners, including creative, influencer, and analytics teams
Benefits
- Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.
- Choose from multiple medical, dental, and vision plans, with generous employer contributions and coverage options to meet your needs.
- Enjoy access to top-tier virtual care and a complimentary Aaptiv membership for fitness and mental wellness.
- We also provide an HSA with employer contributions, along with Fullscript discounts for supplements.
- All employees and eligible dependents receive 12 free therapy sessions per year, plus coaching, meditation, and 24/7 access to Spring Health’s digital tools and care navigation.
- Invest in your future with our 401(k) plan through Betterment, featuring a 100% match on the first 3% and 50% on the next 2% of contributions—fully vested from day one.
- Our Parental Leave Policy includes 18 weeks of fully paid leave, with the flexibility to phase your return.
- We also offer four weeks of paid transition time at 80% capacity or four days per week.
- Seed offers 15 vacation days, 7 sick/safe days, 2 personal days, 10 Recharge Days (Summer + Winter), and 15 paid company holidays each year.
- Thrive in a remote-first culture that prioritizes autonomy and clarity.
- You’ll also receive a $750 one-time remote work setup stipend and ongoing access to a $450 quarterly wellness and workplace stipends via JOON.
- Access pet insurance, life and disability coverage, learning & development, and a vibrant culture rooted in science and impact.
Company Overview
Company H1B Sponsorship