Note: The job is a remote job and is open to candidates in USA. Signant Health is a global evidence generation company that supports clinical trials with smart technology and scientific expertise. They are seeking a Senior Manager for Content Marketing & Campaigns who will own campaign execution from brief approval through launch, ensuring that all deliverables meet the expected standards while producing high-quality content for specialized audiences.
Responsibilities
- Own campaign execution end-to-end: build the asset plan, track progress, flag blockers early, and ensure deliverables ship on time and on brief, acting as the campaign orchestrator across writers, design, digital, and SMEs
- Write the full asset suite from a single brief — blog posts, landing pages, paid ads, email and nurture sequences, white papers, organic social, sales enablement, and video scripts — from first draft to final with limited reliance on delegation
- Partner with Product Marketing and subject matter experts to align campaigns with product positioning and ensure assets support go-to-market priorities
- Extract insight from SMEs at speed: come prepared, ask the right questions, and translate technically accurate claims into language that lands with non-specialist buyers
- Brief and coordinate design and digital partners, owning the briefing relationship and ensuring execution reflects the intent of the brief
- Sequence and prioritize the asset build based on campaign objectives and audience behavior with clear, defensible logic
- Maintain Signant's editorial standards across all output, ensuring quality and consistency of your own work and content moving through the campaign production workflow
- Build and maintain a library of reusable, pre-approved content blocks so campaigns can be assembled efficiently rather than rebuilt from scratch
- Structure content for AI discoverability by applying AEO principles so Signant earns presence in AI-generated answers and zero-click environments
- Partner with Digital Marketing to review campaign performance and adjust content and sequencing decisions four weeks into each campaign. Contribute to the monthly campaign metrics review
- Manage the Marketing Writer: set clear direction, provide structured feedback, and serve as lead editor for externally published campaign content
Skills
- Own campaign execution end-to-end: build the asset plan, track progress, flag blockers early, and ensure deliverables ship on time and on brief, acting as the campaign orchestrator across writers, design, digital, and SMEs
- Write the full asset suite from a single brief — blog posts, landing pages, paid ads, email and nurture sequences, white papers, organic social, sales enablement, and video scripts — from first draft to final with limited reliance on delegation
- Partner with Product Marketing and subject matter experts to align campaigns with product positioning and ensure assets support go-to-market priorities
- Extract insight from SMEs at speed: come prepared, ask the right questions, and translate technically accurate claims into language that lands with non-specialist buyers
- Brief and coordinate design and digital partners, owning the briefing relationship and ensuring execution reflects the intent of the brief
- Sequence and prioritize the asset build based on campaign objectives and audience behavior with clear, defensible logic
- Maintain Signant's editorial standards across all output, ensuring quality and consistency of your own work and content moving through the campaign production workflow
- Build and maintain a library of reusable, pre-approved content blocks so campaigns can be assembled efficiently rather than rebuilt from scratch
- Structure content for AI discoverability by applying AEO principles so Signant earns presence in AI-generated answers and zero-click environments
- Partner with Digital Marketing to review campaign performance and adjust content and sequencing decisions four weeks into each campaign. Contribute to the monthly campaign metrics review
- Manage the Marketing Writer: set clear direction, provide structured feedback, and serve as lead editor for externally published campaign content
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent demonstrated capability
- 5+ years of B2B content and campaign execution experience with end-to-end ownership across multiple formats and channels
- Proven ability to own a campaign from brief to publish: building the asset plan, coordinating contributors, managing timelines, and delivering quality without constant oversight
- Full-spectrum writing ability across campaign formats, producing polished, publication-ready content directly
- Strong project management instincts; comfortable managing multiple workstreams, dependencies, and trade-offs under time pressure
- Ability to write with clinical and scientific credibility for specialist audiences — VPs of Clinical Operations, CMOs, biostatisticians, Principal Investigators — within a validated claims environment
- Strong SME management skills, from structuring expert interviews to validating technical content without turning SMEs into editors
- Fluent use of AI as a production and research tool, with clear judgment on where human editorial oversight is required
- Ability to interpret campaign performance data and use it to make content and sequencing decisions
- Strong editorial instinct and point of view on what earns attention and delivers value for the audience
Company Overview