Note: The job is a remote job and is open to candidates in USA. Synack is a company focused on providing a secure Penetration Testing as a Service platform. They are seeking a Senior Demand and Growth Marketing Manager to lead the demand generation efforts, optimize marketing strategies, and drive revenue growth through effective campaigns and digital experiences.
Responsibilities
- Ensure strong alignment with ICP, sales priorities, and regional focus
- Own end-to-end demand generation strategy across:
- Paid media
- Organic (SEO, content distribution)
- Partner and ecosystem channels
- Drive qualified pipeline (MQL → SQL → revenue)
- Continuously test, learn, and optimize
- Translate messaging (from PMM) into high-performing, multi-channel campaigns
- Define campaign themes, targeting, and channel mix
- Ensure consistency and impact across Digital, Field, and Partner programs
- Own the website as a core growth channel
- Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, bounce rate), user journeys and navigation
- Partner with SEO and web resources to increase high-intent traffic and improve funnel performance
- Build clear reporting and dashboards across HubSpot, Google Analytics, and paid media platforms
- Own measurement and optimization across:
- Pipeline contribution
- Conversion rates
- Channel performance
- Cost efficiency (CAC, ROI)
- Ensure decisions are data-driven and outcome-focused
- Improve lead quality, velocity, and progression through the funnel
- Optimize performance across:
- Paid acquisition (search, social, display)
- Email and lifecycle marketing
- Retargeting and nurture programs
- Account-based and high-intent campaigns
- Partner with Product Marketing to activate messaging frameworks in campaigns and ensure correct targeting and use case alignment
- Partner with Brand to ensure consistent execution across all channels and scale creative production efficiently
Skills
- 8–12+ years of experience in growth marketing and demand generation
- Ability to operate strategically and be hands-on
- Proven track record of driving pipeline and revenue growth
- Proven track record of scaling multi-channel demand programs
- Proven track record of turning strategy into measurable growth
- Proven track record of optimizing performance at scale
- Strong expertise in funnel metrics (MQL → SQL → Closed Won)
- Strong expertise in conversion optimization
- Strong expertise in campaign performance management
- Strong expertise in AI optimization
- Hands on experience with HubSpot
- Hands on experience with Google Analytics (GA4)
- Hands on experience with paid media platforms
- Hands on experience with Semrush
- Hands on experience with Wordpress
- Experience in B2B SaaS environments (cybersecurity preferred)
- Exposure to, and interest in, using AI agents to make yourself and your team more efficient
Benefits
- The compensation package for this position may also include equity, and benefits.
Company Overview