Note: The job is a remote job and is open to candidates in USA. Altria is a company focused on innovation and creating a smoke-free future. They are seeking a Senior Manager, Growth Marketing to lead multi-functional teams in developing and launching new product innovations while collaborating across various departments to ensure alignment and execution.
Responsibilities
- Leading multi-functional pods in crafting and assessing new innovation ideas using an Agile Sprint process
- Developing end-to-end propositions (ideas, variants, claims, pricing, naming, branding) and collaborating with Insights and Design to validate and optimize consumer desirability
- Aligning with Consumer Insights, Finance, R&D, Design, Legal, Regulatory, and Go-to-Market teams to ensure alignment and accelerate execution
- Defining sizeable opportunity spaces and distilling actionable insights from landscape assessments to guide conceptualization
- Developing initial cases and aligning Fit for Use requirements and critical metrics to improve sell-in and distribution
- Delivering trademark and IP assessments and ensuring supportable claims and demos alongside R&D and Law
- Defining brand vision, equity strategy, and executional elements that create desirability and distinctiveness, validated across consumer touchpoints
- Confirming product–concept fit and breakthrough benefit delivery in partnership with UX Products Research
Skills
- 8+ years in Brand Management with 5+ years in innovation in CPG, including successful innovative and transformative launches
- Experience working on 5+ innovation projects, with preference for candidates with go‑to‑market experience
- Experience leading multi‑functional teams
- Fluency in Stage Gate and Agile work processes
- Experience translating insights into winning well-rounded propositions across regions and channels
- Experience with business model development and strong financial proficiency
- Proven success managing others and working cross‑functionally across R&D, Insights, Design, and Finance
- Strong communication skills and comfort presenting to senior leadership and cross‑functional partners
- Experience navigating ambiguity, adapting plans, and working in fast‑paced, entrepreneurial environments with rapid, hypothesis‑based iteration
Benefits
- Work where life works for you — with flexible and remote options that fit your world, not the other way around.
- Own your time — start with 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek so you can recharge and live fully
- A place where you belong — where your ideas are welcomed, your growth is encouraged, and your impact is real
- Get recognized for your work – annual merit increases and performance bonus
- A future you can count on — 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
- Help with your goals — get help with student loan repayment assistance, attend a conference, or gain a new certification with professional development stipends
- Support for what matters most — comprehensive medical, dental, and vision coverage for you and your family
- Celebrating your milestones — paid parental and bonding leave for life’s biggest moments.
- Wellness that goes beyond work — programs that care for your whole well-being at whatever stage you are in your life
- A culture that gives back — paid volunteer days and a shared commitment to making a difference
Company Overview