Note: The job is a remote job and is open to candidates in USA. Marriott International is the world’s largest hotel company, and they are seeking a Senior Manager, Lifecycle & Partner Marketing to drive incremental revenue growth and member engagement in their loyalty program. The role focuses on optimizing the digital customer experience and enhancing marketing strategies through data-driven insights and technology.
Responsibilities
- Lead projects and initiatives that enable enhanced member experiences and drive incremental revenue
- Utilize consumers insights to inform loyalty promotions strategy development and execution
- Support evolution and optimization of loyalty promotions with a focus on member expansion and engagement, taking into consideration changing requirements of emerging businesses and new offerings
- Understand how broad and targeted promotions can support new and existing offerings and support growth of the promotions program
- Integrate new offerings into promotions planning and execution, including promotions structures, marketing, digital experience, etc
- Work with marketing and CX partners to understand and report on promotion effectiveness for internal and external partners
- Use reporting to identify opportunities and best practices, implementing to improve performance
- Execute test and learn curriculum and analyses campaign performance to optimize results
- Research industry and competitive marketplace for opportunities and improvements
Skills
- Bachelors' degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major
- Six years' relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance
- Strong foundation with CRM/customer marketing program measurement, including audience segmentation, promotion development and management, and ROI analysis
- Expertise in managing end-to-end marketing campaign development
- Knowledge of and experience with marketing technology (Martech) and promotion capabilities, with the ability to implement best practices in marketing promotions
Benefits
- 401(k) plan
- Stock purchase plan
- Discounts at Marriott properties
- Commuter benefits
- Employee assistance plan
- Childcare discounts
- Coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance
- Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually
- Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions
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